Kai Tak Mall Soft Opens Today as Hong Kong’s Largest Sportainment Destination Offering Five “Most” Unique and Unparalleled Retail Experience In collaboration with over 30 Tenants to Offer Exclusive Opening Promotions

Photo Caption: Mr. John Sharkey, Project Director of Kai Tak Sports Park Limited, delivered a welcome speech to the guests and media in attendance.


Photo Caption: Officiating guests participate in the celebration of Kai Tak Mall's soft opening.

Most Comprehensive Collection of Professional Sports Brands: Featuring Nearly 30 Leading Names

New Concept Store from DECATHLON and National Geographic, OOFOS’ First Hong Kong Flagship Store

In alignment with the Sports Park’s mission to promote athletic development, Kai Tak Mall features nearly 30 world-renowned sports brands, including Adidas, Nike, New Balance, SALOMON, and Skechers. This impressive selection delivers an unparalleled one-stop shopping experience for sports enthusiasts, seamlessly blending innovation, style, and functionality.

• DECATHLON: The renowned French brand makes its Kowloon debut with its first-ever new concept store in the district. Featuring innovative layouts and displays, the new store offers an immersive shopping experience. Highlights include unique services such as a running shoe display wall and a stringing workshop, enabling customers to easily explore and select their favourite sports gear for an enhanced and enjoyable shopping journey.

• FILA: The high-end sports fashion brand opens its first local store, offering a full range of sportswear to meet the needs of all sports enthusiasts. Key features include the popular FILA x James Jean collaboration, featuring ski wear, down jackets, and the City Commuter collection, which combines warmth and protection with stylish cycling apparel perfect for urban commuting and outdoor adventures.

• Li-Ning: Introducing its latest "Ninth-Generation Store Design" at Kai Tak Mall, Li-Ning presents a versatile and flexible layout, focusing on three core product categories: running, basketball, and badminton. Innovative displays showcase the unique features of each item, providing a professional and comfortable shopping experience. The highly anticipated limited-edition " Li-Ning AXFORCE 80" and " i-Ning HALBERTEC 9000 VIP Box Set" badminton rackets will be exclusively available at this store, making them must-have items for sports enthusiasts.

• National Geographic Apparel: The brand makes its debut with a new concept store at Kai Tak Mall, blending minimalist rock-grey tones with the brand's signature outdoor adventure elements. Fashion enthusiasts can get an exclusive first look at the 2024 autumn/winter collection, including the globally limited Filmmaker photographer series, which offers a personalized and stylish outdoor fashion vibe. Receive a Karabiner upon any purchase at Kai Tak Mall shop. (While stocks last)

• OOFOS: Discover revolutionary comfort at the brand’s first flagship store in Hong Kong opens at Kai Tak Mall, where customers can experience their revolutionary OOfoam™ technology, offering cloud-like comfort with every step. The brand’s popular recovery slippers, favoured by athletes, are praised for their exceptional muscle recovery benefits and have been endorsed by numerous professional magazines and athletes. The flagship store will also exclusively launch the iconic OOriginal Mist in mist green, perfect for every sports enthusiast.

• FanTown: With its first-ever Hong Kong store at Kai Tak Mall, FanTown introduces a wide range of official merchandise from legendary football clubs such as FC Bayern Munich, FC Barcelona, Manchester City, Tottenham Hotspur, and national teams like Argentina and Portugal. This store is a paradise for sports fans, also offering exclusive Hong Kong-only products from various football clubs for an unprecedented shopping experience.

• ASICS: The professional Japanese sports brand has opened a new store at Kai Tak Sports Park. The store features a sleek and bright design, creating a comfortable shopping environment that showcases a variety of sports shoes, apparel, accessories, and the SportStyle collection. Popular shoe models like the SUPERBLAST 2, GEL-KAYANO 14, and GEL-NYC will be available, catering to both running enthusiasts and fashion lovers.

• New Balance: The newly launched concept store focuses on customer experience, combining sports and fashion elements to cater to both sports lovers and trendsetters. Shoppers can find sought-after items such as the IU collaboration 9060, 1906R, 740, 530, and the premium Made in USA collection, offering a stylish journey that merges classics with innovation.

• Gaintree Education House: The first one-stop education platform jointly established by Bright International Education and the Hong Kong Rope Skipping Academy, offering a diverse range of learning experiences for people of all ages. One of the founders is Kelvin Man, a three-time World Rope Skipping Champion. The platform provides courses in academics, arts, sports, technology, as well as programs for adults and seniors. All courses are taught by Hong Kong team champions and industry professionals, aiming to create a comprehensive and high-quality learning environment.

Most Ultimate Sportainment Retail Experience:

World-class Bowling Centre Spanning Over 40 s.q. ft with 40 professional lanes,

First-ever JOYPOLIS SPORTS Flagship Store Outside Japan, Hong Kong’s Largest EpicLand,

Latest Large-scale Nintendo Store nsew, NAMCO’s New Concept Store

Kai Tak Mall is ambitiously redefining the “sportainment” shopping and leisure experience – in addition to attracting popular sports brands, the mall will feature top-tier sports and entertainment facilities, creating a dynamic space for both recreational and professional sports enthusiasts – from world-class bowling centres to innovative amusement facilities, it offers an ideal destination for all visitors.

• JOYPOLIS SPORTS: Opening its first overseas flagship sportainment complex at Kai Tak Mall, with nearly 30,000 sq. ft. across five floors, bringing a new sports-themed amusement park to Hong Kong. The flagship complex features three major zones with dozens of interactive attractions blending cutting-edge technology and entertainment. Highlight includes the global debut of SONIC STADIUM, an interactive family entertainment centre. Beyond sports experiences, the top floor features Hungry Tiger, Hidden Dragon restaurant and bar, offering a unique blend of sports and popular IPs in a semi-outdoor dining space with stunning views of the venue.

• Epicland: Opening its largest location in Hong Kong at Kai Tak Mall in January 2025, the new store offers a family-friendly, high-energy experience. The four major themed play areas include exclusive inflatable airplanes, large-scale adventure rope nets, interactive spaces, and multifunctional party rooms—designed to inspire creativity and fun for all ages in a joyful environment.

• NAMCO: Making its debut with a new concept that fuses sports elements, the new store offers customers an entertainment experience akin to being on the field. The store’s design features vibrant dual-gradient colours to evoke the energy of a sports arena, with the “Rainbow Pool,” inspired by a soccer field concept, using hexagonal patterns symbolizing football—sure to offer a refreshing, immersive experience for everyone.

• Nintendo (nsew): As the latest large-scale Nintendo exclusive store, it offers a wide range of Nintendo-licensed products, including game consoles, games, and accessories. Fans can immerse themselves in the world of iconic characters like Super Mario and The Legend of Zelda. The new store will also feature an exclusive “medal” event, bringing unique surprises and fun to Nintendo enthusiasts.

• Top Bowl: Spanning over 40,000 sq. ft., this professional-grade sports and entertainment facility includes 40 world-class bowling lanes. International tournaments and regional leagues will take place here, allowing athletes to unleash their potential. The design goes beyond just bowling, also offering diverse entertainment, party, and dining experiences that redefine the traditional bowling and leisure activity experience.

Most Comprehensive Lifestyle Offerings: Featuring Nearly 100 Retail and Leisure Brands

As the flagship sports and entertainment hub of the Kai Tak area and a key leisure landmark of the Sports Park, Kai Tak Mall brings together nearly 100 retail and leisure brands, offering a wide range of choices, including fashion, gourmet dining, and lifestyle products. Featured brands include the Japanese department store AEON STYLE, Japan's leading clothing brands UNIQLO and GU, Flower Pilates Studio led by Zoe Ma, a current Hong Kong bodybuilding representative, and local 24/7 FITNESS gym. These brands not only provide convenient shopping experiences for local residents but also offer new and diverse leisure and entertainment options for both citizens and tourists.

• In-Mart: Hong Kong's first premium Indonesian specialty store opens, featuring an array of high-quality Indonesian products, including authentic layer cakes shipped directly from Indonesia, freshly made innovative Indonesian pastries, new takes on traditional Indonesian desserts, exclusive durian products, and a variety of cold brew coffee under the In-Coffee brand. This store offers a unique Indonesian culinary experience tailored to Hong Kong tastes.

• SnapLife: A curated selection of trendy toys, fashion accessories, innovative gadgets, and lifestyle products, including the popular Jellycat series, the exclusive Sunlemon collection from Japan, and the Polaroid collaboration series. The store aims to enhance the lifestyle of customers through fun, high-quality products.

• Stay Dreaming: A Hong Kong-based mobile accessories brand opens its first flagship store at Kai Tak Mall – in addition to its unique mobile accessories, the store introduces a new "instant print" feature, allowing customers to design their own phone cases by choosing from various designs, materials, and an extensive sticker library, creating a personalized experience. To celebrate its grand opening, the store has partnered with the YouTube channel FHProductionHK to release exclusive phone cases and accessories.

• B. Duck: The new "Playful Store" brings more trendy figurines and debuts Hong Kong's first "B.Duck Floating Duck Wall," showcasing over 100 exclusive designs, many of which are available only in Hong Kong. This store is set to become a must-visit destination for trendsetters.

• TINY: Hong Kong's first store combining automated die-cast car assembly with a STEAM experience, invites customers to design their own cars via interactive kiosks. Customers can use 3D technology to observe the production process, from painting the body to assembling the parts. After completion, they can personalize their creations with UV prints and laser-engraved license plate numbers, making them unique collectibles.

• Hot Toys: Renowned for its extraordinary craftsmanship and attention to detail, the brand offers collectors popular IPs such as Marvel, Star Wars, DC Comics, and Disney. The store features flagship 1:6 scale collectible action figures, COSBABY miniatures, and COSBI blind box series, providing a new generation of trendsetting culture and a fresh collectible experience.

Most Premier Dining Destination in Kowloon East: Introducing Over Ten First-in-Hong Kong Culinary Brands, and a 20,000 sq. ft. Food Gala with Popular Eateries

With the upcoming international concerts, entertainment, cultural, and sporting events at the Sports Park, Kai Tak Mall, as Sports Park key retail area, introduces a selection of popular restaurants offering flavors from China, Japan, Korea, Southeast Asia, and Europe, including over 10 first-in-town brands. With the opening of Dining Cove in March 2025, dining options will be further enhanced, offering citizens and visitors a diverse culinary experience while enjoying the Victoria Harbour view, creating a new dining destination in Kowloon East.

• Food Gala: Spanning 20,000 sq. ft., the distinctive food court Food Gala has officially opened at Kai Tak Mall, bringing together ten renowned local and international dining brands to offer a variety of global culinary experiences, including authentic Japanese ramen, exquisite coffee and light meals, and local rice noodle dishes. Several new dining concepts will make their debut, including “FRESH AND FRESH” and “BLESSED GALLUS”, promising a fresh and delightful dining experience for customers.

• Shabu Days: With brand’s first store in town, it focuses on the "One Pot Shabu Shabu" dining experience, offering a variety of soup bases, high-quality wagyu beef, and fresh vegetables, catering to different tastes. The store features soft wooden elements in its decor, creating a cozy and comfortable environment for customers to relax and unwind from their busy lives.

• Gyu-kaku J: A new sub-brand by Japan’s No.1 yakiniku brand "Gyu-kaku", offering high-quality, affordable all-day single-serve and set meals with their signature yakiniku sauce, plus a variety of limited-edition sauces, providing a diverse and efficient yakiniku experience.

• KAMO: This restaurant presents a creative fusion of Eastern and Western flavors, featuring Peking duck cooked in an innovative way. Signature dishes include the classic Peking duck rolls with thin pancakes and rich duck meat, as well as the innovative Peking duck burger that combines Eastern flavors with Western classics.

• Otters in A Pot: A new store concept based on "surfing," offering unique Taiwanese beverages and snacks. Customers can enjoy a relaxing tea break in a fun atmosphere, experiencing a one-of-a-kind tea culture.

• Apollo: The new concept store blends healthy living with sports elements, creating a vibrant and health-focused atmosphere. Special offerings include mix berries yogurt and red dragon fruit yogurt, both delicious and beneficial for maintaining a healthy lifestyle, making it an ideal choice for health-conscious customers.

• Chaology: The new store continues its innovative approach to combining Western light meals with local flavors, providing customers with a casual and relaxed dining experience at affordable prices. It is perfect for family gatherings or outings with friends. The new store will also periodically feature exclusive drinks to add more excitement and anticipation for customers.

• Popular Korean Pizza and Fried Chicken Brand Pizza Maru: The new Kai Tak Mall store integrates sports and leisure design, featuring a “Sports Bar” where guests can enjoy Korean delicacies while watching live sports events, making it the latest hangout spot for sports enthusiasts!

• Twins Liangpi: A Michelin Bib Gourmand-recommended restaurant makes its debut collaboration with Kabushikigaisha, offering diners the chance to savor popular signature dishes such as "Twins Signature Steamed Noodles" and "Osmanthus Ice Jelly Drink"!

Most Exciting Opening Offers: Partnering with over 30 Merchants to Offer Opening-Exclusive Discounts, also with Balloons, Cotton Candy and Drinks

To celebrate the soft opening of Kai Tak Mall, a series of opening offers have been curated:

• In collaboration with over 30 merchants, exclusive opening offers are presented, across sports, leisure, retail, and dining brands. Please refer to Appendix 1 for more details.

• Free balloons, cotton candy, and drinks will be distributed to make your shopping journey even more memorable.

At the same time, Kai Tak Mall will be hosting a series of events at Mall 2 Atrium, inviting you to experience the unique charm of Hong Kong’s largest new sportainment destination.

• Kai Tak Mall Christmas Market: From December 19, 2024, to January 1, 2025, Kai Tak Mall will host its first-ever two-week Christmas Market, featuring 20 diverse stalls offering a range of Christmas gifts, local handmade goods, pet supplies, festive food, and more. Enjoy a large 4-meter-tall Christmas tree and live music performances on designated dates to celebrate a joyful and warm holiday season!

• Guarding the Team – Yapp Hung Fai’s 100-Match Journey” Pop-up Exhibition: From January 5 to February 5, 2025, Kai Tak Mall proudly presents the “Guarding the Team – Yapp Hung Fai’s 100-Match Journey” pop-up exhibition. Celebrating Hong Kong team goalkeeper Yapp Hung Fai’s extraordinary milestone of playing over 100 matches for the representative team over 15 years since first donning the Hong Kong jersey, he becomes the first player to achieve this remarkable feat. The exhibition will showcase Yapp’s treasured match photos, personal gear, and awards, inviting fans to relive his most exciting on-field moments and reflect on the memorable highlights of his legendary journey.

As Hong Kong’s premier sports venue, Kai Tak Sports Park will become the city’s largest integrated sports and entertainment hub upon its completion. The soft opening of the Kai Tak Mall marks the beginning of this significant milestone, offering local residents and visitors a richer and more creative shopping and entertainment experience. With more retailers set to open and major cultural and entertainment events continuously rolled out, the Kai Tak Mall is set to become a new destination Hong Kong, attracting increased foot traffic and international attention. This will further elevate the status of the Kai Tak Sports Park, creating a new shopping and retail experience that combines sports and leisure.