Color psychology and you: A commercial flooring guide

From muted to vibrant hues, color has an effect on us personally. Color psychology, the study of how color can influence how we think, feel and behave is something any designer should keep in mind when creating a space. While functionality is important, studies have found color choices are also something to consider in your space as they can have a dramatic influence on your employees, clients and other visitors. 

In a study titled “Impact of color on marketing ,” researchers discovered that up to 90% of snap judgments could be linked to color alone. That means first impressions are key to any aspect of your brand, and that goes for your company’s customer-facing appearance as well.

It is important to consider what image suits your company best. What feelings do you want to evoke from your clients and what type of culture do you want to develop in your company?

Below are a few tips on making the most of your space and using color to enhance your company’s personality in your flooring choices.