A new animated red that vibrates with vim and vigour, Pantone has announced 'Viva Magenta 18-1750' as its Color of the Year for 2023.
Executive Director of the Pantone Color Institute, Leatrice Eiseman shared "in this age of technology, we look to draw inspiration from nature and what is real" as the reasoning behind this year's colour choice.
Writing a new narrative, PANTONE 18-1750 Viva Magenta draws on nature to help us build our inner strength as we step into the new year. To learn more about this year's Pantone colour pick, click on the blog below.
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