Introducing the Dyson Airstrait™ straightener

Dyson’s next milestone in hair care is the Dyson Airstrait™ straightener, which achieves wet to dry straightening with air, and not hot plates and with no heat damage. Conventional tools cause heat damage but the Dyson Airstrait™ straightener is equipped with precise directional airflow so that it dries and straightens simultaneously from wet. Simplify your routine to achieve a natural straight style with a smooth shiny finish, fast.

Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength² and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.

“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait^™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage². Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
James Dyson, Founder and Chief Engineer.

The technology in the machine

Precision air jets

Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control.