Heineken Greener Bar

The Heineken Greener Bar provides a unique hub for collaboration and learning amongst partner companies in the motorsport and event industries.

Central to the Heineken Greener Bar concept is the use of innovative and sustainable products to showcase and develop sustainable solutions for events. Products selected for use must help reduce waste, minimise water usage, limit emissions and be energy efficient.

Modern Mill were excited to work with Heineken to showcase ACRE at the Miami Formula1 Grand Prix in a striking display. The Greener Bar at this event not only captured the essence of the racing tournament but did so with a quirky and contemporary design.

Surrounded by green turf the design elements incorporate sustainable materials to bring to life a full scale Formula 1 replica, along with walk through arbour in the design of Heineken’s signature star. Thermoformed materials create shade over the service bar and oversize seated with a contemporary design offer race-goers with the opportunity to relax and unwind.

ACRE is the building and construction industries’ first real breakthrough in wood alternatives for decades. Made from upcycled rice hulls and 100% tree-free, ACRE offers a sustainable choice that doesn’t sacrifice looks or performance.