As traveling came to a hold for a while “IT IS NOT HOW FAR WE GO, BUT WHY WE GO” (slogan by RIMOWA), we wanted to take this as our own aspiration finding: DESIGN WITH A PURPOSE!
For RIMOWAs Pop Up, which goes on a roadshow through Asia, we wanted to create a unique, unusual space and which is easy to be transported, as well show the brands identity of craftmanship, quality and #Ingenieurskunst (the art of engineering) already by its exterior. The external part of the pop up was inspired by the Benthem House designed by Jan Benthem from 1984. A lightweight house with reduced building components and materials, leaving no trace on site after it is removed and a minimal interior program.
Our main concept idea was all about prefabrication in alignment with proportion and geometry, bringing together an aesthetic power and intellectual rigor ephemeral architecture. Reduction to its essence - Purity of materials and detailing - Iconic RIMOWA luggage #grooves
The interior space was inspired by the RIMOWA luggage itself. With the idea of “travelling” through the brands culture from its heritage to today’s time. Showcasing the evolution from wooden made trunks to their aluminum suitcase with the iconic grooves, showing how the luggage is manufactured, the quality of relentless German engineering, to discovering their assortment beyond just suitcases but also lifestyle products, and new collaborations of the house and the LVMH group. The exhibition bounded by partial see-through, semi-transparent, and solid panels. Glass sheets adding transparency to the façade to connect the surrounding landscape in and giving way to visually communicate to the outside. Solid sandwich panel walls enclosing private zones of the exhibition. The journey is all about exploration and taking you further than just craftmanship but the brands purpose and emotional aspect of crafting feeling since 1898. Traveling as a joy.
The axonometry shows the contrast play of curved interior and straight exterior lines. During the customers journey throughout the pop up, we want them to experience the brand almost as a time capsule, travelling through time, from its origin manufacturing suitcases made from wood, the production process, in their search for creating the perfect suitcase through the different eras, materials and stories - up to today’s time with its aluminum suitcase and iconic grooves.
Thanking RIMOWA for their trust to us in creating this truly inspiring project. We are very proud of this wonderful pop up for RIMOWA. It has been an absolute pleasure working on this project together with the RIMOWA team. Creating a truly unique brand experience and brand impact.
As traveling came to a hold for a while “IT IS NOT HOW FAR WE GO, BUT WHY WE GO” (slogan by RIMOWA), we wanted to take this as our own aspiration finding: DESIGN WITH A PURPOSE!
For RIMOWAs Pop Up, which goes on a roadshow through Asia, we wanted to create a unique, unusual space and which is easy to be transported, as well show the brands identity of craftmanship, quality and #Ingenieurskunst (the art of engineering) already by its exterior. The external part of the pop up was inspired by the Benthem House designed by Jan Benthem from 1984. A lightweight house with reduced building components and materials, leaving no trace on site after it is removed and a minimal interior program.
Our main concept idea was all about prefabrication in alignment with proportion and geometry, bringing together an aesthetic power and intellectual rigor ephemeral architecture. Reduction to its essence - Purity of materials and detailing - Iconic RIMOWA luggage #grooves
The interior space was inspired by the RIMOWA luggage itself. With the idea of “travelling” through the brands culture from its heritage to today’s time. Showcasing the evolution from wooden made trunks to their aluminum suitcase with the iconic grooves, showing how the luggage is manufactured, the quality of relentless German engineering, to discovering their assortment beyond just suitcases but also lifestyle products, and new collaborations of the house and the LVMH group. The exhibition bounded by partial see-through, semi-transparent, and solid panels. Glass sheets adding transparency to the façade to connect the surrounding landscape in and giving way to visually communicate to the outside. Solid sandwich panel walls enclosing private zones of the exhibition. The journey is all about exploration and taking you further than just craftmanship but the brands purpose and emotional aspect of crafting feeling since 1898. Traveling as a joy.
The axonometry shows the contrast play of curved interior and straight exterior lines. During the customers journey throughout the pop up, we want them to experience the brand almost as a time capsule, travelling through time, from its origin manufacturing suitcases made from wood, the production process, in their search for creating the perfect suitcase through the different eras, materials and stories - up to today’s time with its aluminum suitcase and iconic grooves.
Thanking RIMOWA for their trust to us in creating this truly inspiring project. We are very proud of this wonderful pop up for RIMOWA. It has been an absolute pleasure working on this project together with the RIMOWA team. Creating a truly unique brand experience and brand impact.
As traveling came to a hold for a while “IT IS NOT HOW FAR WE GO, BUT WHY WE GO” (slogan by RIMOWA), we wanted to take this as our own aspiration finding: DESIGN WITH A PURPOSE!
For RIMOWAs Pop Up, which goes on a roadshow through Asia, we wanted to create a unique, unusual space and which is easy to be transported, as well show the brands identity of craftmanship, quality and #Ingenieurskunst (the art of engineering) already by its exterior. The external part of the pop up was inspired by the Benthem House designed by Jan Benthem from 1984. A lightweight house with reduced building components and materials, leaving no trace on site after it is removed and a minimal interior program.
Our main concept idea was all about prefabrication in alignment with proportion and geometry, bringing together an aesthetic power and intellectual rigor ephemeral architecture. Reduction to its essence - Purity of materials and detailing - Iconic RIMOWA luggage #grooves
The interior space was inspired by the RIMOWA luggage itself. With the idea of “travelling” through the brands culture from its heritage to today’s time. Showcasing the evolution from wooden made trunks to their aluminum suitcase with the iconic grooves, showing how the luggage is manufactured, the quality of relentless German engineering, to discovering their assortment beyond just suitcases but also lifestyle products, and new collaborations of the house and the LVMH group. The exhibition bounded by partial see-through, semi-transparent, and solid panels. Glass sheets adding transparency to the façade to connect the surrounding landscape in and giving way to visually communicate to the outside. Solid sandwich panel walls enclosing private zones of the exhibition. The journey is all about exploration and taking you further than just craftmanship but the brands purpose and emotional aspect of crafting feeling since 1898. Traveling as a joy.
The axonometry shows the contrast play of curved interior and straight exterior lines. During the customers journey throughout the pop up, we want them to experience the brand almost as a time capsule, travelling through time, from its origin manufacturing suitcases made from wood, the production process, in their search for creating the perfect suitcase through the different eras, materials and stories - up to today’s time with its aluminum suitcase and iconic grooves.
Thanking RIMOWA for their trust to us in creating this truly inspiring project. We are very proud of this wonderful pop up for RIMOWA. It has been an absolute pleasure working on this project together with the RIMOWA team. Creating a truly unique brand experience and brand impact.