Fun Connection | City of Inspiration: Infusing Modern Oriental Aesthetics, Redefining Vibrant Urban Communities

01 Facade Renovation: Drawing from Yuelai Culture, Infusing Modern Oriental Aesthetics

The core architecture of the district sets the tone for the entire commercial presentation. Thus, the renovation of the sales center prioritizes not only aesthetic enhancement but also the integration of cultural identity. The west side adopts the concept of “rejuvenating the legacy”, uncovering the city’s historical traces and initiating a dialogue between tradition and progress, guided by the essence of Yuelai culture.

To evoke the charm of vintage red brick, fun Connection skillfully combines modern materials and techniques to create a facade that balances historical weight with contemporary sophistication. The texture of red brick harmonizes with modern glass and metallic elements, producing a striking visual contrast.

The street-facing facade is enhanced with graphic window decals, while the inner street facade features three-dimensional shapes. This approach maintains architectural cohesion while adding depth and visual intrigue. Arch elements extend through layered metal meshes, creating a semi-transparent effect that preserves the original structure’s charm while adding a unique artistic touch. This design not only elevates the district’s commercial atmosphere but also ensures the continued resonance of history and storytelling within the space.

02 Business Pattern Integration: Enhancing Commercial Vitality and Promoting Community Interaction

The commercial layout across the four floors is thoughtfully designed, progressing from immersive shopping experiences to diverse leisure activities, healthy lifestyle concepts, and spaces for cultural and artistic exchange.

The ground floor, serving as the primary point of entry, emphasizes immersive consumer experiences. Through a combination of themed window displays, art installations, and interactive design elements, it invites visitors to explore and engage. Features like realistic greenery partitions and themed sculptures enhance the space’s appeal and social functionality, fostering deeper customer engagement and brand loyalty.

The second floor seamlessly integrates recreation and cultural arts, featuring concepts like a simulated bakery, café, and art experience center. These elements create a relaxed and enjoyable atmosphere, offering a sense of boundless space while enhancing interactive experiences. Practical amenities like community clinics, dining halls, and convenience stores meet daily needs and strengthen community bonds.

The third and fourth floor focus on healthy lifestyle and cultural exchange, crafting a dynamic lifestyle hub that promotes a positive, health-conscious ethos. This space features cultural craft shops and book lounges, creating a curated small-scale art exhibition. Through the use of curated window displays, glass illustrations, strategic lighting, and tactile installations, it establishes a rich cultural ambiance, attracting art enthusiasts and fostering a vibrant venue for cultural events and creative dialogue.

03 IP Creation: Building Emotional Connections Between the Project and Its Visitors

To infuse City of Inspiration with charm and interactivity, Fun Connection developed a set of playful cat-themed sculptures as the project’s signature IP. These sculptures narrate a whimsical day in the life of a cat at Chongqing Hill, blending seamlessly into the landscape design. Featuring scenarios like lazy afternoons, fishing fun, chilling out, and forest play, the sculptures add unexpected delight, creating memorable visual anchors that forge emotional bonds between visitors and the project.

Crafted with materials such as resin, electroplated stainless steel, and mirrored surfaces, each sculpture ensures durability and a high-quality finish. Strategically placed throughout public spaces, these pieces deliver moments of surprise and warmth, transforming the commercial area into a story-driven, interactive social hub. Through this IP, Fun Connection enhances the project’s appeal and strengthens its brand connection with visitors.

04 Public Space: Creating a Warm and Layered Community Experience

To enhance the ambiance of public areas, Fun Connection focuses on lighting and landscape furnishings to craft a welcoming community environment. Custom seating arrangements, including single sofas, tables, and umbrellas, are paired with floor lamps, grass-themed lighting, and canopy installations to establish cozy relaxation zones. Flowing water lights and playful sculptures are integrated to imbue the space with a natural and harmonious vibe.

Lighting design is approached not just as functional illumination but as a medium for emotional expression. Based on the district’s layout, architectural style, and surrounding environment, Fun Connection develops a cohesive lighting concept. Using canopy lights, ambient lights, and tree-mounted fixtures, the design delivers layered lighting effects and a rhythmic spatial experience.

Through meticulous material selection for landscape furnishings and thoughtful lighting arrangements, this public space successfully conveys a balance of modernity and warmth, fostering a sense of belonging and identity for residents and visitors alike.

By seamlessly combining history and modern aesthetics, Fun Connection has transformed City of Inspiration into a comprehensive and vibrant community hub. The project preserves retro-modern cultural elements while incorporating contemporary exterior renovations, multi-layered commercial formats, IP storytelling, and dynamic lighting designs. This approach not only deepens the integration of commerce and culture but also significantly enhances community cohesion and elevates the area’s commercial value.