Deeply cultivated in Xiangchu, CIFI established Central China Regional Group

On December 1, CIFI Group announced that it will integrate the former Hunan Regional Business Department and Wuhan Business Department to establish a Central China Regional Group to integrate resources and better develop the markets in Hunan and Hubei provinces. Mr. Jin Mingjie, general manager of Hunan Regional Business Department and Wuhan Business Department, will serve as President of Central China Regional Group.

Since the start of organizational transformation in 2019, CIFI has successively established seven regional groups in Southeast, Jiangsu, Anhui, Shanghai, Southwest, North China, and Shandong. The Central China Regional Group is the eighth regional small group. Similar to the establishment of the previous small group, all employees in the regions involved this time will remain in their posts and will be adapted to positions according to the new regional organizational structure and individual abilities and wishes.

According to internal statistics, thanks to the management dividends brought about by the deep cultivation of the region, the sales and payment collections of these eight regional small groups have achieved gratifying results this year. On November 2, CIFI announced that its annual payment in 2021 will exceed 200 billion yuan. Among them, the southeast region will receive more than 50 billion yuan, the Jiangsu region will exceed 30 billion, the North China region will exceed 20 billion, and the Shanghai, Anhui, Jiangxi, Southwest, Wuhan regions and the Shandong Xuhui Yinshengtai Platform Co., Ltd. paid back more than 10 billion yuan.

Regional deep ploughing, improving management efficiency

It is understood that in the first 11 months of 2021, CIFI Hunan and CIFI Wuhan have both achieved more than 10 billion in return, and the per capita performance of the two teams is among the best in the group. After the merger of the two business units, its contracted sales within CIFI will account for more than 1/10, becoming one of the most important regions in CIFI's national layout.

Ming Ge, Vice President and Chief Human Resources Officer of CIFI Group, stated that CIFI aims at the "three-level control" model of "large platform + small group + project cluster". A regional group with a certain size and market share. On the one hand, regional groups have given full play to their localization advantages, and have been given greater authorization in terms of product positioning, project operations, marketing and promotion, and they have well undertaken many of the business functions of the original group headquarters; on the other hand, regional groups have become Asahi Hui practice is a business entity that is deeply cultivated in regions and cities, responds more flexibly to market changes, and more accurately wins customers with products and services.

"We have always insisted on promoting organizational changes steadily and orderly, letting the organization match the development of the business, and letting the regional small group'mature one and establish one'." Ge Ming said.

Xiang Chu cooperates to win the market

The land of Xiangchu and Chu has been drinking water from the Yangtze River since ancient times and sharing Dongting Lake. Hunan and Hubei also have strong commonalities in consumer preferences and living habits. The integration of the two originally independent markets will help CIFI to better win the market and win customers in the lake.

Jin Mingjie, President of CIFI Central China Regional Group, said: "Hubei and Hunan are in the forefront of China's 31 provinces in terms of GDP and population size, and have huge market potential. CIFI has already deployed Changsha, Changde and other cities in Hunan. This year The sales performance of the company is expected to exceed 13 billion; in Hubei, although it is only located in Wuhan, the sales return exceeded 10 billion in early November."

"The establishment of the Central China Regional Group integrates the resources and talents of the two regions, allowing us to further improve the ability to obtain resources and efficient operations, and use better products and services to win the recognition of customers in the two lakes," said Jin Mingjie, " At the same time, the regional small group platform also provides CIFI people with a greater vision and more career development opportunities. We believe that with our continuous efforts, CIFI will surely become a highly recognized brand by Xiangchu customers ."