A new type of agricultural park, activating the new impetus for the integration of three industries

Recently, in order to improve the construction level of agricultural parks, a new type of agricultural park with large-scale, high-grade, high-efficiency, and outstanding role in linking agriculture with agriculture has been created. The Guangzhou Municipal Bureau of Agriculture and Rural Affairs organized the Agricultural and Rural Bureaus of Conghua, Zengcheng, Huadu, Huangpu and other districts, as well as representatives of construction entities to hold a symposium.

The agricultural park is a high degree of integration of modern agriculture and public leisure functions. With the concept of urban and rural integration, based on the primary industry, supported by the secondary industry, and driven by the tertiary industry, it is an effective carrier to promote the integration of the primary, secondary, and tertiary industries in rural areas. Under the background of promoting rural revitalization in an all-round way, the importance and development potential of agricultural parks have been paid more and more attention by the government and all walks of life.

In 2018, in order to promote the sustainable and healthy development of leisure agriculture in the city, the Guangzhou Municipal Bureau of Agriculture identified the first batch of 20 municipal agricultural parks. Among them, Baosang Garden in Huadu District obtained the first batch of municipal agricultural park certification.

Upgrading and transformation of traditional agricultural parks is the general trend

In recent years, leisure agriculture and rural tourism have shown a sustained and rapid growth trend, but at the same time, there are also some problems. Agricultural parks that are located in the suburbs of cities and can promote the integration of tertiary industries urgently need to be upgraded.

Baosangyuan was built in 2001, covering an area of ​​800 mu. It is a scientific research demonstration base under the Institute of Sericulture and Agricultural Products Processing of Guangdong Academy of Agricultural Sciences (hereinafter referred to as "Institute of Agricultural Sciences").

The park takes sericulture culture as the core, integrates modern agriculture and ecological agriculture, and is an ecological agricultural tourism demonstration base focusing on leisure sightseeing and popular science education. As an old agricultural research base with a history of 20 years, it is a research base for elementary and middle school students in Guangzhou. It can receive 30,000 individual tourists and 50,000 parent-child groups and student groups every year.

Beginning in 2020, under the leadership and support of the research institute and the local government, Yijing Cultural Tourism Group and Pu Life Group have adopted a series of revitalization, upgrading or upgrading measures for the park. It took one year to jointly build the park into a compound theme agricultural park integrating science, ecology, humanities, art, tourism, leisure, entertainment, learning and research.

Baosangyuan, to create a demonstration area for the integration of primary, secondary and tertiary industries

From mulberry tree planting and cultivation, silkworm product processing to product research and development innovation, as well as adding new business formats in the park, expanding the construction of various functional projects such as rural tourism, leisure sightseeing, and scientific research, Baosangyuan has made efforts in many ways to build the park into a three-dimensional park. Industrial integration industry demonstration zone.

Planting Demonstration Base

Huadu Baomulberry Garden is the largest sericulture demonstration base in South China, covering an area of ​​800 mu, including 500 mu of mulberry planting display area (including fruit mulberry, vegetable mulberry, tea mulberry, fodder mulberry, etc.), 50 mu of special fruit Picking area, 30 acres of ganoderma chicken breeding demonstration farm.

From March to April, the seedless "Big 10", the long-fruit mulberry with rich flesh, and the sweet and juicy ginkgo mulberry in Baosangyuan are full of fruits. Among them, "Guangdong mulberry Big 10 mulberry" is independently developed by Baosangyuan. In recent years, the "annual fruit-hanging technology" developed by Baosangyuan, the processing station, has successfully cultivated the first batch of autumn mulberry "Chaoshan mulberry" in the country, which can be picked in four seasons, and has laid a solid foundation for the diversified processing and utilization of mulberry trees, leisure agriculture, and popular science tourism. Base.

In addition, Baosang Garden also allows visitors to experience the integrated water-fertilizer water-saving irrigation and planting technology, mulberry fish ponds and pond economic culture, characteristic mulberry fruit picking and other farming experience activities.

R & D highland

Baosangyuan is also a scientific research demonstration base and a platform for the transformation of scientific and technological achievements of the processing institute. The processing institute is the earliest scientific research institute in my country to develop the value of mulberry resources, food and medicine, and create new products. It is leading the high-quality development of the industry with the innovative utilization technology of mulberry trees oriented to food and medicine processing.

Developed the first bottle of mulberry juice in China, realized the industrial production of mulberry series products for the first time, and led the development of mulberry processing technology and industry.

In terms of research on the edible and medicinal value of mulberry leaves, a number of new mulberry leaf products have been created, such as high-fragrance mulberry leaf oolong tea, dehydrated mulberry leaf vegetables, golden mulberry tea and golden sangju instant granules, successfully realizing the transition from technical achievements to medicinal and edible products. Upgrade transformation.

As the operator of Baosangyuan, Pu Life utilizes online and offline resources and adopts creative marketing methods to promote and sell Baosangyuan brand peripheral products.

In order for visitors to better experience the charm of agricultural science, Baosangyuan combines traditional agricultural planting with the scientific research strength of the Academy of Agricultural Sciences, implants advanced agricultural black technology, and creates a "modern agricultural technology demonstration highland" and "global agricultural science and technology" in Huadu and even the whole country. Research and Agricultural Specialty Products Exhibition and Sales Center".

Baosangyuan planting greenhouse before renovation

©️Yijing Design, before and after the transformation of the Baosang Garden planting shed

leisure resort

With hundreds of thousands of mulberry trees and fruit trees, Baosang Garden has a good natural ecological environment with a large area of ​​lakes and grasslands.

Based on the local advantages of Baosangyuan, Yijing Cultural Tourism first repositions Baosangyuan according to market demand, and plans a new business model of "silkworm culture + natural aesthetics" from the perspective of market operation. Let Baosangyuan transform from a single agricultural scientific research format to an agricultural tourism complex combining "silkworm culture + natural aesthetics".

Through the multi-dimensional silkworm time-space interaction and situational experience, a three-dimensional pastoral landmark with distinctive characteristics and deep memories is created. Yijing Cultural Tourism uses the new pastoralism method to improve the quality of the tourist service center, park restaurants, conference centers, accommodation and other spaces. At the same time, the original sightseeing-based silkworm research model will be upgraded, and science popularization innovation will be carried out with art and technology to create a new immersive research model that is unique to the industry.

Since the renovation and upgrading, since the trial operation at the beginning of the year, it has quickly become an online celebrity agricultural park in Guangzhou with its high-value space design, interesting and informative silkworm content, and professional operation services, setting a model for the development of the agricultural tourism industry version 2.0.

Baosangyuan already has the scene atmosphere and industrial content to create the integration of three industries. In the future, Yijing Cultural Tourism and the Institute of Agricultural Sciences will continue to lead the industry with technology, and the combination of creative empowerment cultural tourism will present a new model of urban pastoral ecology, and strive to build Baosangyuan into a nationally renowned and first-class agricultural park in the Pearl River Delta.