How will cultural tourism activate rural revitalization in 2022? The two sessions and the No. 1 document give these guidelines

The two sessions of the country in 2022 have come to an end. How will the rural revitalization be exerted this year?

During the two sessions, the government work report put forward new requirements for the work of rural revitalization, and representatives and committee members also actively offered their opinions and suggestions, and put forward many suggestions for high-quality promotion of rural revitalization.

Not long ago, the No. 1 document of the Central Committee in 2022, "The Opinions of the Central Committee of the Communist Party of China and the State Council on Doing a Good Job in the Key Tasks of Comprehensively Promoting Rural Revitalization in 2022", fully affirmed the cultural tourism industry's activation of rural revitalization.

As a practitioner of rural construction and revitalization work, it is of great significance to us to understand the deployment of important national documents. After carefully reading the two documents and the relevant reports suggested by the representatives, we have sorted out the important content related to the revitalization of the countryside through cultural tourism for your reference.

01. 2022 Government Work Report rural revitalization

2022 is a critical year for consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization.

At the Fifth Session of the Thirteenth National People's Congress, Premier Li Keqiang made a government work report (hereinafter referred to as the "Report") on behalf of the State Council. The report proposed to vigorously focus on agricultural production and promote the overall revitalization of rural areas. Improve and strengthen agricultural support policies, continue to promote the development of poverty-stricken areas, promote agricultural harvests, and increase farmers' income.

1. Strengthen the stable production and supply of grain and improve the level of agricultural science

All regions are responsible for ensuring national food security, and everyone must work together to fill the "rice bags" and "vegetable baskets" so that the jobs of more than 1.4 billion Chinese people are firmly in their own hands.

The "Report" requires that we resolutely hold on to the red line of 1.8 billion mu of arable land, delineate enough permanent basic farmland, and effectively curb the "non-agriculturalization" of arable land and prevent "non-grainization". Strengthen the transformation of low- and medium-yield fields, build 100 million mu of high-standard farmland, and build and transform a number of large and medium-sized irrigation areas. Accelerate the promotion of the revitalization of the seed industry, strengthen the research and popularization and application of agricultural science and technology, and improve the level of agricultural machinery and equipment.

Jiangsu Kunshan Lujia Future Wisdom Farm Tourism Project

Relying on the landscape resources of rice fields and woodlands, Yijing will build a characteristic ecological cultural tourism resort integrating leisure vacation, business team building, art exhibition, outdoor wild fun, and agricultural science experience.

Yijing cooperates with the Chinese Academy of Agricultural Sciences and Zhonghuan Yida Company to focus on building high-tech agricultural projects with international advanced levels by virtue of their advantages in technology and human resources, focusing on the frontiers of modern agricultural science and technology, and demonstrating the leading, technological and innovative nature of the project Sexuality and exemplary.

2. Consolidate the results of poverty alleviation and develop characteristic industries

The "Report" proposes to improve and implement the monitoring and assistance mechanism to prevent returning to poverty to ensure that large-scale returning to poverty does not occur. Support the development of characteristic industries in poverty-stricken areas , strengthen labor cooperation and vocational skills training, and promote the continuous increase in income of people who have been lifted out of poverty.

Strengthen the support measures for key counties supported by the country's rural revitalization, do a good job in follow-up support for relocation, deepen cooperation between the east and the west, fixed-point assistance, and social force assistance, and vigorously implement the "Thousands of Enterprises to Revitalize Tens of Thousands of Villages" action to enhance the self-development of poverty-stricken areas ability.

3. Promote rural reform and start rural construction

It is necessary to steadily and steadily promote rural reform and opening up. Deepen the reform of supply and marketing cooperatives, collective property rights, collective forest rights, forest farms in state-owned forest areas, and land reclamation. Actively develop new rural collective economy.

Strengthen rural financial services and accelerate the development of rural industries. Strengthen the county economy. Strictly regulate the withdrawal and merger of villages, and protect traditional villages and rural features. Initiate rural construction actions, strengthen planning guidance, strengthen infrastructure construction such as water, electricity, gas, information and post, and promote rural toilet improvement and sewage and garbage treatment according to local conditions.

Guangzhou Huadu Maling Xihuali Vigorous Leisure Port

In the practice of activating rural revitalization through cultural tourism, Yijing emphasizes the guidance of "global overall planning" planning thinking, coordinates the development, design, construction and operation of rural resources, and joins hands with local governments to design the concept of "natural aesthetics" and pragmatic Improve the rural infrastructure according to local conditions, comprehensively improve the rural ecological living environment, and empower the beautiful countryside.

02. 2022 Central Document No. 1 Guide cultural tourism to revitalize the countryside

The No. 1 Document of the Central Committee in 2022 - "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Key Work of Rural Revitalization in 2022" (hereinafter referred to as "Opinions"), from food security, strengthening the foundation of modern agriculture, keeping the bottom line of returning to poverty, industrial development, The eight aspects of rural construction, rural governance, mechanism innovation, and leadership responsibility give important instructions for the rural revitalization work in the next year.

Some of these opinions are closely related to the cultural tourism's activation of rural revitalization work, which makes the cultural tourism people excited.

1. Promote the integrated development of primary, secondary and tertiary industries in rural areas

The "Opinion" proposes to encourage localities to expand the multiple functions of agriculture, tap the multiple values ​​of the countryside, and focus on the development of agricultural product processing, rural leisure tourism, rural e-commerce and other industries . Support large agricultural counties to focus on the agricultural product processing industry, and guide enterprises to develop grain and oil processing and food manufacturing in production areas.

Promote the construction of modern agricultural industrial parks and strong agricultural towns, cultivate advantageous and characteristic industrial clusters , and continue to support the establishment of a number of national demonstration parks for the integrated development of rural industries. At the same time, speed up the implementation of policies to ensure and standardize the use of land for the integrated development of primary, secondary and tertiary industries in rural areas.

Guangzhou Huadu Treasure Sang Garden

In 2020, Yijing will improve the quality of Baosangyuan. Based on the primary industry such as modern agriculture and silkworm breeding industry, it will focus on the development of tertiary industries such as ecological cultural tourism and popular science education. The extension of the secondary industry of food processing will realize the integrated development of the primary, secondary and tertiary industries, increase jobs, and drive rural revitalization.

2. Implement rural leisure tourism promotion plan

Rural tourism has been developing for a long time, but the phenomenon of homogeneity and "one thousand villages" has long existed. In the context of consumption upgrading and rural revitalization in the new era, it is urgent to improve the single rural tourism model and develop diversified and distinctive rural tourism products.

The "Opinions" proposes to implement the rural leisure tourism promotion plan. Support the development of villages (spots) that farmers directly operate or participate in the operation of rural homestays and farmhouse characteristic villages (spots).

Above: Vigorous Leisure Port in Xihuali, Maling, Huadu, Guangzhou

Next: Pusu·Huajian

Yijing uses a modern and simple design style to comprehensively improve the rural environment, and implants Internet celebrity attractions such as the cloud road around the lake, rainbow stairs, and night light shows, making it a leisure and tourism destination for urban people to check in. The matching Pusu·Huajian Boutique B&B, Yunling·Guanhu Art Hotel, LAN B&B Hotel and other designer B&Bs form a cluster of rural B&Bs, matching the special catering introduced by Yijing, providing a large number of jobs for local farmers.

3. Incorporate rural tourism into the scope of research

The "Opinions" propose that rural leisure tourism projects that meet the requirements be included in the scope of science popularization bases and primary and secondary school agricultural learning and labor practice bases.

Since the implementation of the "double reduction" policy, outdoor popular science education and research have become an important way to meet the diverse learning needs of primary and middle school students. This opinion is undoubtedly a major benefit to cultural travelers.

In the practice of rural revitalization, Yijing has accumulated rich experience in the field of research. Guangzhou Huadu Baosangyuan won the "Top Ten Popular Science Education Bases in Guangdong Province in 2022" and was listed in the first batch of practical education bases for primary and middle school students in Guangzhou. In the future, Yijing will also adapt measures to local conditions and create more research bases that are beneficial to the growth of young people.

4. Vigorously promote the construction of digital villages

The "Opinions" proposes to promote the development of smart agriculture and promote the integration and application of information technology and agricultural machinery and agronomy. Strengthen digital literacy and skills training for farmers. Use digital technology to empower rural public services, and promote the extension of "Internet + government services" to rural areas.

At the same time, it is necessary to focus on solving practical problems and expand the application scenarios of agricultural and rural big data. Accelerate the promotion of digital village standardization, research and formulate a development evaluation index system, and continue to carry out digital village pilots.

Yijing×Jinke Property

Yijing has a strategic cooperation with Jinke Smart Service, a company listed on the Hong Kong Stock Exchange and a leading company in national property services, to jointly create a digital rural smart management and service display center, combining urban smart properties with rural cultural tourism, rural governance, and rural business management , to empower digital villages.

5. Strengthen the construction of talent team for rural revitalization

Implement the high-quality farmer cultivation plan, the rural industrial revitalization leader cultivation "head goose" project, the rural revitalization youth contribution action, and the rural revitalization women's action. Optimize the structure of disciplines and majors, and support the running of agriculture-related colleges and universities and vocational education. Cultivate rural planning, design, construction, management professionals and local talents. Encourage localities to introduce incentive policies for urban talents to go to the countryside to serve rural revitalization.

6. Promote rural revitalization in an all-round way

Carry out the demonstration creation of "hundreds of counties, thousands of towns and thousands of villages" in rural revitalization, adopt the method of establishing first and then identifying, and create a number of rural revitalization demonstration counties, demonstration towns, and demonstration villages. Promote the establishment of agricultural modernization demonstration areas. Extensively mobilize social forces to participate in rural revitalization, and further promote the action of "Thousands of Enterprises Prospering Tens of Thousands of Villages". Establish a rural revitalization commendation and incentive system in accordance with regulations.

Yijing Ideal Life Ecosphere

Yijing has been deeply involved in the field of rural revitalization for many years, and actively explores a new model for cultural tourism to activate rural revitalization. Now it has the whole chain capability of planning, planning, design, investment, construction and operation, and all kinds of talents are available.

In line with the vision of building an ideal life in urban and rural areas, Yijing is building an ecological circle platform, linking relevant resources from all parties, and uniting outstanding individuals, brands and enterprises in various fields to jointly invest in rural construction and empower rural revitalization.

03. Delegates speak for rural revitalization

Rural tourism has played an active role in helping poverty alleviation and promoting rural revitalization, and it is a hot topic of concern to representatives of the National Two Sessions. Let's take a look at what suggestions they have.

- Zhu Hong, deputy to the National People's Congress -

Increase investment in rural culture and develop rural cultural tourism

Zhu Hong said that rural cultural tourism is a new rural industry model for the integrated development of the rural cultural and tourism industry, which has changed the traditional growth mechanism and mode and realized the leapfrog development and innovation of the rural industry.

He suggested that the first is to increase investment in rural culture and ensure that the budgetary growth of rural cultural undertakings is not lower than the growth rate of fiscal revenue at the same level in the year. The second is to optimize rural cultural services, and further promote the construction of key cultural projects that benefit the people, such as radio and television villages, rural bookstores, primary and secondary school kindergartens, and township comprehensive cultural stations. The third is to cultivate rural cultural talents and implement four batches of rural cultural talents revitalization plans. The fourth is to accelerate the revitalization of rural industries, focus on the integrated development of primary, secondary and tertiary industries in rural areas, and rely on planting and breeding, green water and green mountains, pastoral scenery and local culture, etc., to achieve a rural industrial layout with obvious advantages and distinctive features. The fifth is to develop rural cultural tourism.

-National People's Congress representative Lu Yusheng-

Turn the villages rich in red resources into demonstration sites

Lu Yusheng suggested that resources should be integrated more deeply, industrial integration should be continuously deepened, and villages rich in red resources should be turned into demonstration sites for rural revitalization, so as to form one village with one product, increase farmers' income, improve farmers' quality of life, and then allow people in old areas to live a happier life. Life.

-He Xuebin, deputy to the National People's Congress-

Increase support for rural revitalization, cultural tourism, health care integration projects

Improve the speed and strength of policy subsidy funds for rural revitalization, cultural tourism, health care integration projects, timely release policy subsidy funds in stages according to project progress, or release policy subsidy funds as soon as possible after project acceptance to solve corporate funding problems.

Formulate preferential tax and fee policies, and give the greatest tax and fee concessions to rural revitalization, cultural, tourism and health care integration projects. Appropriately raise the tax threshold, reduce or exempt some enterprise-related fees, clean up and cancel various non-compliant fees, and make up for the taxes and fees at the local discretion.

-Xu Kangkang, Member of the Standing Committee of the CPPCC National Committee-

Encourage the real estate industry to actively participate in rural revitalization

Based on the construction of a new type of rural community, real estate companies are encouraged to participate in the construction of a "rural pastoral complex" integrating multiple industries such as rural areas, cultural tourism, and health care.

Based on land use planning, coordinate production, life and ecology, and encourage real estate companies to explore intensive development pilot projects such as joint construction and joint operation demonstration village projects, and multi-village co-creation central village projects. Encourage the real estate industry to use rural idle resources to invest, build, and operate homestays, and provide tourists with accommodation facilities to experience local nature, culture, production and lifestyle. Encourage large-scale real estate enterprises to actively participate in characteristic town projects that integrate industry and tourism, realize the integration of "production + life + ecology", and enhance the attractiveness of characteristic towns through diversified supporting facilities.

-Fu Yonglin, member of the National Committee of the Chinese People's Political Consultative Conference-

Integrating the concept of "tourism" into rural revitalization

"The tourism industry has the effect of 'prospering one industry and prospering all industries', and its driving effect is very large. Therefore, promoting the integrated development of the primary, secondary and tertiary industries is the direction that the tourism industry should strive for.

Fu Yonglin believes that in addition to paying attention to the development of tourism formats, efforts should also be made on "tourism" and "tourism industry". Among them, "tourism" means that the places related to people's production and life have visible beauty, warmth and meticulous service. For example, conditional villages can achieve the effect of "not a scenic spot but a scenic spot" through land consolidation. "Integrating the concept of 'tourism' into rural revitalization is the implementation of the new development concept."

-Zhou Shihong, member of the National Committee of the Chinese People's Political Consultative Conference-

Establish "Chinese Farmers' Harvest Festival" as a national statutory holiday

He suggested that the "Chinese Farmers' Harvest Festival" be designated as a national statutory holiday, continue to strengthen the attention of all walks of life to farmers, agriculture and rural areas, and help protect and inherit farming culture. Through the vacation of urban and rural residents together, urban residents can have more time to share the joy of harvest with farmers. On the one hand, it can make full use of the Harvest Festival to carry out related activities to promote the integrated development of the primary, secondary and tertiary industries in the countryside; on the other hand, it can attract the whole society to actively participate in the Harvest Festival, and do a good job of inheriting and carrying forward the farming culture, thereby promoting the development of rural tourism.

-Li Xiusong, member of the National Committee of the Chinese People's Political Consultative Conference-

Make good use of local culture to innovate rural tourism

Local culture is the basic resource for creating distinctive and diverse rural tourism and boosting rural revitalization. Li Xiusong suggested to use cultural creativity combined with technological means to transform an important part of local culture into high-level and attractive tourism projects or scenes.

It is also possible to use scientific and technological means to allow tourists (especially children) to go through historical situations such as ancient ruins, ancient battlefields, and ancient legends to experience adventure and novelty, and use VR, AR and other technologies to carry out immersive tourism, so that a place can be visited again and again. A red scenic spot vividly reproduces the struggle of blood and fire in those years, which makes visitors feel moved and educated when they are immersed in the scene.

Source: Xinhua News Agency, China Tourism News and other media

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