Innovative gameplay, Yijing "Pu Life" creates the first brand of cultural tourism and leisure life

Play in the sun, run on the grass, feel the surprise and mystery brought by happy games, and experience the beauty and touch of natural growth. This summer vacation, there is one thing that is very meaningful - to take children to experience the real nature, enrich childhood, and take a journey of Pu life.

Today, we are living in an era where value rationality is declining and instrumental rationality is expanding. Behavior results and maximization of benefits have gradually become the standard for measuring everything, while ideals and meanings are gradually being forgotten in the pile of old papers. Therefore, the so-called ideal seems to always be in that distant "poetry and distance". However, what is the real ideal way of life? Pu Life, a brand of GVL Yijing International Group, takes creating an ideal lifestyle as its mission, and uses a series of vivid content to let you enjoy, enjoy, and learn while playing.

Back to nature, looking for Yingdepu camp in Qingyuan

In the evening of midsummer, a ray of light jumps out from among the continuous group of Daisy, tightly nestled in the embrace of the mountains. When absent, he lives with the earth. When we met, he was the brightest star in the village.

This is the Qingyuan Yingde Pu Camp created by Pu Life. Qingyuan Yingdepu Campground condenses the ideal of rural pastoral life in Huanghua Town.

Focusing on demands such as outdoor, parent-child, and group building, the Pu Life team positions Pu Camp as "the best outdoor sports and leisure camp for parent-child group building" to meet their various demands for leisure, vacation, research and social interaction.

Here, you can sleep in the embrace of nature, watch the stars and the moon, listen to the chirping of insects and birds, and enjoy a private vacation without being disturbed.

Here, you can feel the pleasure of nature with your heart, and feel the true taste of simple life from nature. A flower, a leaf, and a drop of water all verify the complexity and beauty of this world.

Release your nature and feel the laughter of Baosang Garden

Huadu Treasure Mulberry Garden is an experimental site for the natural aesthetics of life based on silkworm traditional culture and oriental natural aesthetics. The park takes silkworm culture as the core, and deeply explores the core values ​​of natural aesthetics of simplicity, humanity, and sincerity. , so as to create the fourth space of life - an ideal living field for health, happiness and growth.

The park has programs such as popular science courses, parent-child studies, art exhibitions, outdoor activities, leisure and entertainment, and aesthetic education classes. Through the innovative reproduction of traditional culture, perceivable oriental aesthetic experience, warm humanistic care, and interesting ritual activities, Conduct a "beauty journey" experiment.

The park was built in 2001. It was jointly undertaken by the Sericulture Research Institute of the Guangdong Academy of Agricultural Sciences and the Huadu District High-tech Experimental Development Base. It has formed a new ecological agriculture integrating modern agriculture and ecological agriculture, focusing on leisure sightseeing and popular science education. The tourism demonstration base has received 5 million tourists since its establishment, and has won the titles of "National Youth Agricultural Science Popularization Demonstration Base" and "Efficient Utilization of Characteristic Agricultural Resources Base". It has become the best experience place for agricultural science popularization and natural aesthetics in Guangdong.

Innovating in forms, Pu Life creates the first brand of cultural tourism and leisure life for mainstream people

In recent years, Pu Life has built "content gameplay, products, members, and brands" into its core competitiveness by innovating content gameplay and creating explosive derivative products. Continuously improving the brand influence, it is becoming the first brand of cultural tourism and leisure life for urban mainstream people.

In the future, Pu Life will continue to make efforts in many fields. For example, cultivate organic food and research and develop various new products on the basis of smart future agriculture; develop a health club integrating cell management, ancient yoga, Taoist health, meditation, and psychology courses.

Of course, creating IP festivals and exhibitions with cultural attributes is also one of the focuses of future development. Different themes can be set at the right time, and the dynamic gameplay combined with Pu life and local characteristics can be innovated and upgraded, such as outdoor script killing, which is constantly upgraded and iterated.

It is worth pointing out that Pu Life will also create core and technological hyper-real scene experience, such as X-life (surreal three-dimensional scene) to bring fresh experience to tourists, through scene customization, brand cooperation, cultural and entertainment cooperation, e-commerce games Interact and develop customized and joint IP products.

"In a series of innovative practices created by the Pu Life brand, many elements such as 'beauty', 'health', 'growth', 'creativity' and 'culture' have been gathered. This summer vacation, put down the busy work in your hands, embrace nature, and embrace Pu Life Let’s become natural estheticians of ideal life together.” said the person in charge of Pu Life brand.