璃辉隽 [LÍ HUI JÙN] A new name for our China mainland office

21 May 2022 by Lichtvision Design

A new name for our China mainland office

Lichtvision’s New Chinese Name Finding a local name for our Shanghai studio wasn’t all that easy. The Chinese language functions in a very different way than English or German – no way to literally translate Lichtvision to ‘light vision’ like you could in English!

Our team in Asia came up with an ingenious combination based on pronunciation, meaning and individual characters:

璃辉隽 [Lí Hui Jùn]

The pronunciation sounds similar to our actual name, whilst the meaning reflects characteristics and core values of our company. [Lí] resembles colourful and shining jade stone, [Huí] light, brilliance and shine and [Jùn] stands for beautiful, talented people. Considering, that each characters meaning depends on its context and that they cannot be combined freely, this was a serious puzzle, which our colleagues solved beautifully!

Lichtvision Design

Design and Build

VisionLight is omnipresent. It defines space, mood and adds value. They who master light delineate the world. Working in cooperation with architects, investors and operators since 1997, Lichtvision creates design oriented lighting solutions which are innovative, sustainable and people based. Lichtvision develops modern and technically advanced solutions. We work as partners with the lighting industry in order to develop new, valuable lighting tools. We permeate architectural spaces and compose spatial arrangements. We design places people remember, we respect energy constraints and we create them with our client in mind. Lighting design and the larger branch of visual media are important and fascinating topics. Lichtvision’s passion and commitment to them is a part of our social and environmental responsibility.