[Business In The Epidemic City] Spotting The Potential Of Environmentally Friendly Latex Paint, An Art Pigment Company Opens 20 Stores In The Epidemic City To Attract Customers

The COVID-19 epidemic in Hong Kong that has lasted for nearly a year has caused suffering in all walks of life, and the construction industry and even decoration engineering shops are no exception. However, some art pigment and paint companies are optimistic about the development potential of latex paint. They have introduced Icelandic latex paint, claiming that it is environmentally friendly and harmless to the human body. They have also opened a color wall art paint training class to teach customers how to apply paint themselves. They also plan to expand nearly 20 branches next year to increase business coverage. .

Participated in part of the renovation project of Lohas Park Shopping Center

Caibi Art Paint Co., Ltd. undertook the project, and its marketing and sales manager Victor Liu said: "We undertook the 320,000-square-foot artistic paint decoration project in LOHAS Park Phase 7. This time, the designer decorated all the buildings in the shopping mall. The pillars shape a big tree, and the floor is nearly 5 stories high without any connections. However, the masters involved thought the project was difficult.”

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Liu Yaoqiang, Marketing and Sales Manager of Caibi Art Pigments Company

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Caibi Art Paint Co., Ltd. provides one-stop services from exterior walls to indoors, floors to countertops. It also represents Italian artistic specialty paint, Spanish microcement and Taiwanese stone spray paint, etc. Recently, it represents Icelandic latex paint. Liu Yaoqiang also said that building materials companies have always provided traditional products. Whether it is artistic paint or latex paint, customers need to personally select or even paint it themselves. The sales process requires face-to-face contact to complete. Therefore, in the past, the company rarely did online marketing. However, due to the COVID-19 epidemic, The epidemic has hit physical store business, and it has recently been actively developing online business. 

The company holds art paint workshops to fulfill social responsibilities, promotes art paint and training courses to give back to the society.

Latex paint has a large audience market

Liu Yaoqiang said that customers may not visit the store to select products in person, so they plan to open about 20 branches to expand retail coverage: "Latex paint has a large audience and can bring a new look to Hong Kong." The company is currently planning for the future and preparing for future projects. The art paint workshop was then launched to fulfill social responsibilities, cultivate interested decorators, and promote art paint and training courses. However, due to the severe epidemic situation, the activities had to be postponed.

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The decoration master demonstrates the techniques of applying latex paint

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Regarding how to promote the less popular artistic paint, Liu Yaoqiang admitted that the effect of his first artistic paint project was not as good as expected, but customers found that the artistic paint was not only fancy but also durable, and the company would later give him a small feature wall as a gift. Attract repeat business. Three years ago, we took over the artistic paint project of shopping malls regardless of the cost to expand more customers. Now, in addition to the artistic paint projects of shopping malls, the remaining 50% is shops and high-end restaurants, and we continue to expand the artistic paint market.

The company recently used marble to create a rust-like effect on the exterior wall of the entrance to The Salisbury Hotel in Tsim Sha Tsui.

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Written by: Zhong Caiyu