Advertising Machines Add Richer Colors to the Retail Industry to Attract Attention

Advertising Machine

HahahaFlorist is a high-end flower shop with three branches. Its branch in Admiralty Gallery benefits from the advantage of the commercial location, so founder Becky Ho decided to introduce Contex A-frame advertising machine, hoping to attract potential office customers.

Becky mentioned that although Admiralty Gallery has a large number of people, it is mainly white-collar office workers with a fast pace. In order to attract this target group, she decided to promote the lesser-known "International Secretary's Day", encouraging office workers to send flowers to secretaries on the day, and then introduced eye-catching advertising machines to catch the eyes of passersby and remind them of the festival . 's arrival

Another factor that led Becky to introduce advertising machines was the soft yellow lighting of the mall. Under yellow light, the original color and vividness of flowers are greatly affected. In contrast, the photos displayed through advertising machines with sufficient brightness will not be affected by external lighting, and can present her works more realistically, showing the flowers in their truest and most beautiful state.

Due to the limited space of the flower shop, before the advertising machine was used, the flower shop only used the blackboard to list the commodity items, and failed to display the physical objects of a large number of commodities. However, after the introduction of a small and convenient advertising machine, the flower shop can display an unlimited number of product photos and bouquet styles on one screen for customers' reference. Even though there may not be a physical display, the choice of customers has not decreased but increased.

Finally, Becky shared an interesting phenomenon. Many men who are rushing to buy flowers before the festival often only place an order after seeing the photos on the advertising machine. In the past, florists used to make a sample of bouquets as a reference for customers, but after using the advertising machine, the pictures of the products are enough for reference, thereby simplifying the purchasing process for customers and increasing sales. In addition , the Contex A-frame advertising machine is small and light, it will not take up too much store space, and can play an excellent publicity effect. It is indeed a gift for small space stores.