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About WhiteGround
WHITEGROUND is a multi-disciplinary design practice striving for consistency with refined languages. We are a team of seasoned and forward-thinking architects and designers who strive to break the conventions with our expertise in Architecture, Interior Design, Branding and Graphic Design. We are committed to achieving a consistent brand image and design for our audiences through cross-media innovation and immersive design solutions. We believe constant processes of trial and experiments lead to the new discovery of storytelling and identity. We aim to challenge the norms by exploring the use of visual expressions in spatial design contexts that excel people’s expectations. ‘White’ to us, represents a space, where the creative process is started, like a canvas; while ‘Ground’ being the meaning of essence and basis, we hope our works are created on the basis of its pure motivation.
WHITEGROUND is a multi-disciplinary design practice striving for consistency with refined languages. We are a team of seasoned and forward-thinking architects and designers who strive to break the conventions with our expertise in Architecture, Interior Design, Branding and Graphic Design. We are committed to achieving a consistent brand image and design for our audiences through cross-media innovation and immersive design solutions. We believe constant processes of trial and experiments lead to the new discovery of storytelling and identity. We aim to challenge the norms by exploring the use of visual expressions in spatial design contexts that excel people’s expectations. ‘White’ to us, represents a space, where the creative process is started, like a canvas; while ‘Ground’ being the meaning of essence and basis, we hope our works are created on the basis of its pure motivation.
WHITEGROUND is a multi-disciplinary design practice striving for consistency with refined languages. We are a team of seasoned and forward-thinking architects and designers who strive to break the conventions with our expertise in Architecture, Interior Design, Branding and Graphic Design.
We are committed to achieving a consistent brand image and design for our audiences through cross-media innovation and immersive design solutions. We believe constant processes of trial and experiments lead to the new discovery of storytelling and identity. We aim to challenge the norms by exploring the use of visual expressions in spatial design contexts that excel people’s expectations.
‘White’ to us, represents a space, where the creative process is started, like a canvas; while ‘Ground’ being the meaning of essence and basis, we hope our works are created on the basis of its pure motivation.
Alera Architect