FENDI Casa Opens Its first Indonesian Flagship Store in Jakarta

FENDI Casa has opened its first flagship store in Jakarta, Indonesia, in collaboration with MOIE, a prominent retailer of exclusive international furniture and lifestyle products. The store is located in the upscale Pacific Place Mall, within Jakarta's prestigious Sudirman Central Business District, known as The Golden Triangle. This area houses many of the city's embassies, skyscrapers, luxury hotels, residences, restaurants, and bars, making it a prime location for FENDI Casa's latest venture.

The Jakarta boutique is the inaugural launch in a series of new FENDI Casa stores set to open across Asia from May to July 2024, with upcoming locations in Cambodia, Singapore, and Seoul. This expansion is part of FENDI Casa’s strategy to enhance its global footprint, spearheaded by Fashion Furniture Design (FF Design), a joint venture between Design Holding and FENDI. Alberto Da Passano, CEO of FENDI Casa, underscores that these new stores reflect a clear strategic vision to fortify their presence in Asia, a pivotal market for the brand.

Covering 266 square meters on the first floor of Pacific Place Mall, the Jakarta store was designed by the FENDI Casa design team in collaboration with FENDI’s headquarters architects. The storefront features large glass windows and elegant champagne metal with a black logo, creating a light-filled, inviting atmosphere. Inside, the design prominently features Arabescato Vagli marble, a signature element of FENDI Casa boutiques worldwide, setting a sophisticated tone from the entrance.

The interior of the store is divided into four sections, each highlighting different products. The first living area features the Fun FENDI sofa and armchairs by atelier oï, showcasing FENDI's playful design ethos. The dining area, separated by the Matrice bookcase, includes the Ford dining table with Totu chairs by Toan Nguyen, exemplifying minimalist elegance. Additional living areas highlight the Five sofa by Marcel Wanders and the Sandia sofa by Toan Nguyen, paired with distinctive accessories and furnishings that embody FENDI Casa's commitment to luxury and design excellence.

FENDI Casa’s new store in Jakarta invites guests to explore a remarkable collection that blends design, craftsmanship, and architecture. From the welcoming FF logo wall to the meticulously designed furniture and accessories, the boutique creates an enchanting shopping experience that reflects the essence of FENDI Casa. This flagship store not only enhances FENDI Casa's presence in Asia but also offers a luxurious destination for discerning customers in Jakarta.