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DAMNo, Disegno and Icon — selected international titles are on the list of magazines in which the new AXOR campaign 2018 can be seen. The objective: to reach architects and designers who have not been aware of our luxury brand and to address the end customer through them.
AXOR as a brand as well as its products should become even better known. A mix of print, online and social media advertising, accompanied by the newly designed AXOR website as the centre of communication, as well as its presence at sales points (POS), should ensure that customers will come into contact with our brand at all stages, from the search for inspiration right up to the purchasing decision. Furthermore, in order to reach the luxury- and lifestyle-oriented end customer directly, advertisements will be placed in the publications of the Baden-Baden Festspielhaus (concert hall).
The AXOR brand website can be found at: www.axor-design.com