AXOR Celebrates 25 Years of Customized Bathroom Design at the 2018 Salone del Mobile in
Milan
Taps, Showers, and Accessories in the Age of Individualization
Milan, April 2018. The AXOR brand (www.axor-design.com) has been personalizing bathrooms
for 25 years. The current product portfolio consists of around 2,000 products, all unique in their
philosophy, their formation, and their style. Innovative and timeless iconic products for the sink,
shower, and bath. From classic to avant-garde, AXOR collections, programs, and tailor-made
products can be combined in many different ways to express your very own personality. The
result is an individualized bathroom of superior quality. It all began with the AXOR Starck
collection, at home in design bathrooms around the globe for more than two decades. For its
25th anniversary, AXOR presents AXOR MyEdition – a new dimension of individualization
developed by Phoenix Design – at Salone del Mobile.
Enhancing Premium Products: AXOR FinishPlus Surfaces
The opportunity to fulfill personal dreams with a tailored interior is a luxury. The 15 exclusive
surfaces available through AXOR FinishPlus service are setting new standards. From Polished
Gold Optic to Brushed Black Chrome, all of the brilliant surfaces are robust and durable thanks
to manufacturing methods based on state-of-the-art engineering. From unique pieces to largescale
production, AXOR FinishPlus surfaces have exceptional character. Each and every color
is the result of intensive development and finishing in the AXOR vacuum chambers. An arc of
light erupts in the high vacuum, as gases fuse with zirconium. The mixture is applied to the
chrome surface of the faucet, adding extraordinary shine and new color. An additional coating of
up to 0.3 μm makes the faucet more resistant to scratches, cleaning agents, and salty sea air.
From Unique Products to One-Off Pieces: AXOR Signature
AXOR transforms unique bathroom taps into one-of-a-kind works of art. For instance, colors not
included in the AXOR FinishPlus range, as well as customized lengths and inscriptions are all
possible: personalization through the AXOR Signature service, based on the customer’s needs
and preferences. Whether it’s the desire for modified handles, an extension to bridge the gap
between wall and sink, or adding your initials to the faucet, AXOR experts can help you
incorporate your personality into the bathroom with high-precision craftsmanship and cuttingedge
technology.
A Personal Statement in the Bathroom: AXOR MyEdition
For the first time, AXOR is showcasing a new dimension of individualization at the 2018 Salone
del Mobile in Milan: AXOR MyEdition. The clear linear design sets the stage for personal
fulfillment and your own creativity, presented with a wide range of plates that can be made from
exclusive materials of your choice, including metal, wood, marble, and leather. In combination
with the AXOR FinishPlus range of colors, the smallest common denominator for a unique work
of art. Available in October 2018.
“The wide range of styles of the AXOR collections invites us to explore what we find inspiring,
enabling us to discover our own perfect and individual solutions for the design of a luxurious
bathroom or kitchen. No matter what the AXOR customer chooses: an uncompromising claim to
perfection in design, craftsmanship and functionality extends through our entire portfolio of taps,
showers and accessories,†explains Olivier Sogno, VP Brand Management, Hansgrohe SE.
Indonesia
Australia
Hong Kong SAR
Malaysia
New Zealand
Philippines
Singapore
