About NIRO GRANITE

Profile & Milestone

The roots and milestones of Niro Ceramic Group

Niro Ceramic Group has been around for more than 40 years. Marketed under the brand name of Niro Granite, its first manufacturing plant was established in 1979 in Switzerland to announce the presence of porcelain tiles to the world. Since then, a variety of tiles has been exported across the globe and rapid growth in the Asian markets eventually led to the success of the Niro Ceramic establishment in Malaysia and Indonesia. Attributed to the constant market demand and expansion of our own capacity, Niro Ceramic Group established a complete organisation in China to ensure that the same stringent quality product and customer service efficiency is achieved. While the continuous investment and adaptation to meet customers’ demands have caused yet another rapid expansion of Niro Ceramic Group’s network to Vietnam and Spain. One of the most notable Spanish brands in the market, Zirconio has become part of the Niro Ceramic Group.

European design, Global mindset.

Having a diverse network across the globe enabled Niro Ceramic Group to be the leading tile supplier that is backed with large stock keeping, ensuring prompt delivery with great credibility and guaranteed customer satisfaction. For over four decades, Niro Ceramic Group has succeeded in preserving the Swiss Heritage of always delivering high quality products and services to customers despite having many new product lines and numerous geographical expansions. We pride ourselves in being a reliable and strong company, with an international presence in more than 100 countries worldwide, constantly innovating and leading by example with our extensive experience in the market. Our people are enthusiastic with the great possibilities ahead. We strive to bring the best collection of porcelain tile designs, high in quality and with efficient customer services. Most importantly, the value-added strategies to our partnerships all around the world.

Vision, Mission & Core Value

OUR VISION
Corporate Vision

Niro Granite by Niro Ceramic Malaysia produces Swiss-Quality tile which, is the preferred choice for our customers around the world. Our excellent product collections, superior quality, consistency in standards and innovative marketing support coupled with efficiency of customer care and logistics management are the reasons and explanations of being a globally well-known manufacturer and distributor.

OUR MISSION
Corporate Mission

Our mission is to become a leader in the porcelain tile industry by always presenting to the market the best collection of tiles in terms of design and technical qualities that are highly appreciated by building professionals and home owners.

Our product development team follows the industry trends when developing tiles while our marketing team backs the developed products with innovative solutions. Our highly skilled customer care team ensures your project needs are well taken care of while an efficient supply-chain management from development to distribution of the tiles ensure your project timelines are well managed. Together with efficient manufacturing processes and versatile sourcing of materials, we ensure high satisfaction to our tile users.

Our mission is also made possible and achieved through the energy, dedication and capability of our people.

OUR CORE VALUE
Corporate Core Value

Our core values are the main driver that support the vision and mission of the company, and reflects the values of Niro Ceramic Group. There are seven core values in total, weaving the very fabric of every person involved in the company, from executive team to a newly hired member.

Global Mindset, our tiles carry the Swiss quality with European designs. Innovative marketing and excellent customer care epitomise our Global Mindset. We respect local cultures and diversities and at the same time, we adopt global best standards and practices as our core competencies.

Integrity, Ethics, Honesty and Responsibility are the moral values and principles that guide us individually and collectively so that we are consistent, transparent and trustworthy to all our stakeholders.

Teamwork, we support each other across all organisational and geographical lines so that our shaped goals and objectives can be achieved efficiently.

Passion, we are passionate about our works as we desire to bring great experiences and lasting beauties to our customers through our services and products.

Learn & Innovate, in order to achieve long term success in the competition, we must constantly learn and innovate to deliver higher added products and services to our customers.

Leadership, Every Niro-ian has a leadership role either directly or indirectly in making sure that we all move together towards our common goals.

Service Excellence, we are passionate in providing our customers excellent services and solutions by taking ownership and stretching our boundaries.