In 2018, Arti Studio renovated a rooftop into an underground bar called Ms Jackson. The space was designed with customer journey experience and business interests in mind. The building process follows adaptive reuse, a budget-friendly concept that allows the designers to experiment by mindfully selecting, carefully reusing, and artfully transforming existing materials into the new design.
Its stucco wall facade becomes a visual indicator, telling the passerby about the bar inside. Upon arriving from the parking area, the customers walk through a long pathway where the elements from the bar, like concrete and glass blocks, are introduced. Going in further, the customers enter an iconic glass block pathway with neon signage that is known as Ms Jackson’s identity. A wall of glass blocks reflect lights from inside, giving them a feel of the bar’s ever-changing ambience.
The light play, biased on the entrance pathway and all over the bar, changes depends on moments and themes, from evening glows to neon nights, from mysterious Halloweens to warm Christmas. To support Ms. Jackson’s ambience exploration, the architects design the space as a canvas. For that reason, neutral monochrome colors were chosen.
When an existing mural painting were taken off, a brick wall was revealed. It goes with the underground concept, so the architects kept it, coated it, and completed it as the stage background with a projector. On the other side of the room, the designers scratched an existing glass, which lends textures when the LED light hits. Behind the glass relies a row of vintage TVs which screens any video playbacks which supports the current theme. There’s also old records and antiquities in the area.
Every little detail supports the ambience-building. The underground bar’s mood is strongly felt, even on first impressions.
Aside from reusing existing materials, the architects also introduce a new thing that dramatically change the costumer experience. The existing flat floor were transformed using leveling technique.
Upon entering from the top area, the customers are greeted with a the overall view of the bar—the stage, the dance floor, and the general seating area. Inside, the customers can see silhouettes from the entrance hall, a result from the light play and glass blocks. It gives the bar a livelier impression. If the seating area is fully occupied, the new comers are welcomed to sit at the top bar near the entrance. They could enjoy the view and the drink, which is good from marketing standpoint. The VIP were placed on the same level, precisely at the farthest area with least traffic and best view.
Psychologically speaking, people are more inclined to literally “get down” to the dance floor if it is located on the lowest level, instead of stepping up to a higher level. The low placement plays an integral part in making the dance floor come alive.
From wherever the customers look, be it from the dance floors or the VIP, they can see the drinks. The bottles, which varies in shapes and colors, were placed on the upper level (the bar) and put on spotlight.
In 2018, Arti Studio renovated a rooftop into an underground bar called Ms Jackson. The space was designed with customer journey experience and business interests in mind. The building process follows adaptive reuse, a budget-friendly concept that allows the designers to experiment by mindfully selecting, carefully reusing, and artfully transforming existing materials into the new design.
Its stucco wall facade becomes a visual indicator, telling the passerby about the bar inside. Upon arriving from the parking area, the customers walk through a long pathway where the elements from the bar, like concrete and glass blocks, are introduced. Going in further, the customers enter an iconic glass block pathway with neon signage that is known as Ms Jackson’s identity. A wall of glass blocks reflect lights from inside, giving them a feel of the bar’s ever-changing ambience.
The light play, biased on the entrance pathway and all over the bar, changes depends on moments and themes, from evening glows to neon nights, from mysterious Halloweens to warm Christmas. To support Ms. Jackson’s ambience exploration, the architects design the space as a canvas. For that reason, neutral monochrome colors were chosen.
When an existing mural painting were taken off, a brick wall was revealed. It goes with the underground concept, so the architects kept it, coated it, and completed it as the stage background with a projector. On the other side of the room, the designers scratched an existing glass, which lends textures when the LED light hits. Behind the glass relies a row of vintage TVs which screens any video playbacks which supports the current theme. There’s also old records and antiquities in the area.
Every little detail supports the ambience-building. The underground bar’s mood is strongly felt, even on first impressions.
Aside from reusing existing materials, the architects also introduce a new thing that dramatically change the costumer experience. The existing flat floor were transformed using leveling technique.
Upon entering from the top area, the customers are greeted with a the overall view of the bar—the stage, the dance floor, and the general seating area. Inside, the customers can see silhouettes from the entrance hall, a result from the light play and glass blocks. It gives the bar a livelier impression. If the seating area is fully occupied, the new comers are welcomed to sit at the top bar near the entrance. They could enjoy the view and the drink, which is good from marketing standpoint. The VIP were placed on the same level, precisely at the farthest area with least traffic and best view.
Psychologically speaking, people are more inclined to literally “get down” to the dance floor if it is located on the lowest level, instead of stepping up to a higher level. The low placement plays an integral part in making the dance floor come alive.
From wherever the customers look, be it from the dance floors or the VIP, they can see the drinks. The bottles, which varies in shapes and colors, were placed on the upper level (the bar) and put on spotlight.
In 2018, Arti Studio renovated a rooftop into an underground bar called Ms Jackson. The space was designed with customer journey experience and business interests in mind. The building process follows adaptive reuse, a budget-friendly concept that allows the designers to experiment by mindfully selecting, carefully reusing, and artfully transforming existing materials into the new design.
Its stucco wall facade becomes a visual indicator, telling the passerby about the bar inside. Upon arriving from the parking area, the customers walk through a long pathway where the elements from the bar, like concrete and glass blocks, are introduced. Going in further, the customers enter an iconic glass block pathway with neon signage that is known as Ms Jackson’s identity. A wall of glass blocks reflect lights from inside, giving them a feel of the bar’s ever-changing ambience.
The light play, biased on the entrance pathway and all over the bar, changes depends on moments and themes, from evening glows to neon nights, from mysterious Halloweens to warm Christmas. To support Ms. Jackson’s ambience exploration, the architects design the space as a canvas. For that reason, neutral monochrome colors were chosen.
When an existing mural painting were taken off, a brick wall was revealed. It goes with the underground concept, so the architects kept it, coated it, and completed it as the stage background with a projector. On the other side of the room, the designers scratched an existing glass, which lends textures when the LED light hits. Behind the glass relies a row of vintage TVs which screens any video playbacks which supports the current theme. There’s also old records and antiquities in the area.
Every little detail supports the ambience-building. The underground bar’s mood is strongly felt, even on first impressions.
Aside from reusing existing materials, the architects also introduce a new thing that dramatically change the costumer experience. The existing flat floor were transformed using leveling technique.
Upon entering from the top area, the customers are greeted with a the overall view of the bar—the stage, the dance floor, and the general seating area. Inside, the customers can see silhouettes from the entrance hall, a result from the light play and glass blocks. It gives the bar a livelier impression. If the seating area is fully occupied, the new comers are welcomed to sit at the top bar near the entrance. They could enjoy the view and the drink, which is good from marketing standpoint. The VIP were placed on the same level, precisely at the farthest area with least traffic and best view.
Psychologically speaking, people are more inclined to literally “get down” to the dance floor if it is located on the lowest level, instead of stepping up to a higher level. The low placement plays an integral part in making the dance floor come alive.
From wherever the customers look, be it from the dance floors or the VIP, they can see the drinks. The bottles, which varies in shapes and colors, were placed on the upper level (the bar) and put on spotlight.
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