About SODA® (Spirit Of Design Analogy Pte Ltd)

This is Brandification SODA (Spirit Of Design Analogy Pte Ltd) stands for unwavering design ideologies that will not falter against competition and endures the test of time. We are a spatial design practice that translates the values of brand + corporate communications into a language of spaces. Our works not only set the standards of your industries but aims to inspire for the betterment of our design landscapes too. Our design approach aims not only to show but to speak for a brand or corporate entity and we termed this design methodology as - Brandification. Established in Singapore since 2010, SODA has received numerous design awards around the world. Especially winning in International Design Awards in the U.S. and Asia Design Prize in South Korea and many more. We have completed projects in China, Philippines, Thailand, Indonesia, Malaysia and for sure, Singapore. Our full scope of services includes Spatial Design Consultancy + QS & Tender Documentation + Project Management & Superintendent Officer. People Tung Ching Yew | Founder and Managing Director University of Huddersfield, U.K | Exhibition & Retail Design (First Class Honours) In 2010, Tung established SODA® (Spirit Of Design Analogy Pte Ltd) and has never looked back since. A multiple award winner of the Industry Design Excellence Awards (I-DEA), Tung won consecutively three times in various categories between 2012-2015. Tung aims to alter the design industry by defining every project he embarks on with a distinct personality of its own. SODA® has been appointed by many corporate entities as Design Consultant. It's client include OGAWA, Soo Kee Group, Tote Board (Singapore Totalisator Board), Japan Tobacco International (JTI), Hilding Anders Group, Kenko Holdings Ltd, Hatten Group Sdn Bhd and many others. Prior to founding SODA® (Spirit Of Design Analogy Pte Ltd), Tung was already an established spatial designer who has completed projects worldwide. He is a familiar name in the regional market having completed diverse projects in the recent years. His works have been featured in numerous exhibitions and publications, such as, The Business Times, Lianhe Zaobao, Real Estate Magazines, Hangzhou Cultural & Creative Industry Expo, Nanyang Academy of Fine Arts 75th Anniversary Exhibition, etc. With more than 20 years of industrial experience in Design Consultancy and Project Management, Tung is a multi-disciplinary award winning spatial designer and avid music artiste who has been recognized as one of the prominent figures in the creative industry. This is reinforced through his works as a designer, composer and educator in the Design and Arts industry. Tung has successfully accomplished projects both locally and overseas, such as the U.S., China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia. Between 2017-2018, Tung has served as Vice President of Interior Design Confederation Singapore (IDCS), a non-profit organization that is committed to elevate the standards of Interior Design practice in Singapore. He was also the Chairman of Design Excellence Awards 2017 in which had achieved international recognition under his leadership. Tung is also an educator for the past 10 years with a leading local Arts and Design Instituition, imparting valuable knowledge and experiences to the next generation of designers. He graduated with a Bachelor of Arts (First Class Honours) in Exhibition & Retail Design from University of Huddersfield, U.K in 2008. He was further conferred with Best Graduate Award and Best Studentship Award.