About The Place Holdings Limited

Listed on the Mainboard of the Singapore Exchange, The Place Holdings Limited (“The Place Holdings”, the “Company” or “天阶控股” and together with our subsidiaries, the “Group”), has a primary focus on integrating traditional businesses and new growth opportunities in the digital economy. With 3 core business pillars in the area of cultural tourism, property and integrated media, the Group combines innovative business concepts such as new retail solutions and omni-channel strategies within our business model that establishes a strong business platform to create new value propositions for stakeholders. The Group is backed by the key management team of The Place Investment Group, a multi-billion PRC conglomerate that has a strong track record for its extensive business portfolio in tourism, media, property management, biomedical technology investments and international trade. One of its key project is “The Place” (世贸天阶), located in Beijing CBD area, that integrates Asia’s largest LED skyscreen and has since become a renowned Beijing landmark. Embolden with a new business approach and forward-looking corporate culture, The Place Holdings is expanding our business presence of profitable traditional businesses with high growth potential in Singapore and China through organic and inorganic initiatives targeted at the digital economy. VISION & MISSION Vision: To create a better future for our stakeholders and communities by embodying the spirit of enduring innovation and entrepreneurship in our core business pillars. Mission: Dedicated in fostering the holistic development of our core business pillars by creating a dynamic, positive, results-driven work environment focused on the investment and development of long-term collaborative partnerships based on professional ethics and mutual trust. WHAT WE DO CULTURAL TOURISM According to the United Nations World Tourism Organization, cultural tourism is “movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages". Tourism has become an essential contributor to China's domestic economy and it is a cornerstone of the government’s long-term goal to create a consumption-driven economy. The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors are both supporting this travel boom. China’s 14th Five-Year Tourism Development Plan, issued by the State Council on 20 January 2022, envisions the industry to be bigger than ever, with different parts of China having different roles to play. China's domestic tourism revenue is expected to reach RMB 3.81 trillion yuan (US$598 billion) in 2022, according to the president of the China Tourism Academy. A total of 3.98 billion trips are expected to be made in 2022, nearly 70 percent of that in 2019. Two driving forces for the recovery of the tourism industry were the urbanites' demand for leisure and the rural residents' demand for sightseeing. Local leisure activities, short-term trips, self-guiding trips, family trips and cultural-experience trips will become new trends in 2022. China is also the largest and most innovative e-commerce retail market in the world, and one of the key trends shaping the retail sector in China is the emergence of “new retail”, which delves into the increasing maturity of businesses in using data analytics and omni-channel technologies to create a seamless consumer journey between online and offline channels. Against the backdrop of such macro trends, the Group is looking to harness the business opportunities with the development of the Mount Yuntai Tourist Township. PROPERTY We understand landmark buildings because it is part of our DNA. With a team of professionals dedicated to the development and management of diversified real estate ventures characterised by a symbol of prestige and value, we partner with some of the world’s leading architects and designers who share our belief in shaping buildings and places that have a positive impact on the environment. INTEGRATED MEDIA China’s economic growth over the past decades have given rise to a thriving Chinese market for media, advertisement and entertainment, especially Digital Out-of-Home (DOOH) advertising, over-the-top (OTT) advertising, online advertising, and gaming. According to a MAGNA GLOBAL report, China is the second largest advertising market globally. In addition, most of China is still developing and to keep pace with the market, there are significant opportunities to introduce innovative management concepts and practices to revive under-utilised and under-performing assets. A report by ResearchAndMarkets.com highlighted that the global market for DOOH advertising is projected to reach US$26.9 billion by 2025, driven by the distinct shift towards digital technology in the media world, led by the advent of latest technologies and devices. Digital technology has enabled outdoor advertising format to become more flexible, impactful and relevant to consumers and advertisers, and also aided in extending its reach to a wider audience base. Given the inherent characteristic of outdoor advertising, digital technology is becoming well integrated with changing ways of consumers` interaction with advertisers. Personalisation of DOOH advertising will emerge as a key trend in the market over the coming years. In addition, China has achieved substantial development success over the past 40 years and as new market trends evolve within the domestic market, there are challenges for business and assets owners to find new drivers of growth going forward. As such, there are a growing demand for management and operating services that enable business and assets owners to transition to a new growth model. With strong track record in the management & operation rights of media and property assets in China, the Group’s subsidiary, Beijing Vast Universe Cultural Communications Co., Ltd, (“Beijing Vast Universe”) combines its expertise in advertising, marketing and branding activities to develop innovative events and campaigns to enhance consumer experience and influence their consumer behavior. Notably, Beijing Vast Universe has diversified industry experience in government, communications, real estate, retail and finance. Its clients include China Unicom (中国联通), Lenovo, China Mobile (中国移动), Dixon, China Post Group (中国邮政集团) and Ping An Group (平安集团). In addition, Beijing Vast Universe is looking to leverage on the Group's business affiliate, The Place Investment Group, to secure more management & operation rights of media and property assets in China.