This Earth 1.0 Makes Statements Through Nature-Inspired Forms in A Built Environment

This Earth redefines the idea of conventional dessert shop experience with its first branch in Kelapa Gading Mall, Jakarta. The vision encompasses more than a space experimentation, but also brings various types of icy dessert products that exist around the world. Taking inspiration from natural wonders of the world, the interior design brings iconic and organic shapes of natural forms on earth into a built environment in a contemporary way, creating a dynamic configuration of seats, ceiling, and facade.

Swallow’s bird nest as their signature ingredient has influenced the main attraction of the shop in the form of towering drinking pods located at the center of the room. It offers a different drinking experience in a high-level seat through climbing a spiral staircase covered with organic and interlocking spiral iron patterns as an interpretation of natural bird nest form. This arrangement allows the space to reach maximum seat capacity in a very limited space through verticality, with a minimal construction footprint and a wide view towards the mall's window facade.

The pods tower embodies several layers of construction; the steel core of spiral stairs as the main structure, the tubular iron sheath, and 12 attached drinking pods. In addition to the function as a safety barrier, the tubular sheath is also a medium for interactive and colorful wishing papers that are filled and bound by visiting customers.

The layering form of seats and ceiling is designed as an embodiment of the physical changes of glaciers in the world which has been the most important indicator of the global issue: climate change. The gradation of layers is an abstraction of the shrinking glacier, highlighted with warm LED lights designed by ErreLuce. Cups and merchandise are displayed on zigzagging illuminated acrylic shelves, layered and hung on the wall, illustrating the ice break phenomenon.

This Earth is a reminiscent and celebration of what is formed and comes from earth, wrapped through a collaboration of designed environment and beverages products. The design is a statement of appreciation to the nature that gives, as well as a window to experience the beauty of its form. The experimental nature-inspired design elements demonstrate how mother nature can bring joy and charm to the place humans live in and bring awareness so that our environment is better taken care of.