Jardan’s relocation of their Sydney operations, from Rosebery to Oxford Street, provided an opportunity to attract a new retail customer base while maintaining a strong offer to architects and designers. Taking our cue from the easy-going beauty central to the brand’s identity, we designed a showroom that feels less like a gallery and more like a home.
Jardan’s sales data reveals the different product and design preferences between their Sydney and Melbourne customers, supporting what we intuitively understand about the two cities. Particularly Sydney’s greater openness to bright colour, and the influence of its wonderful natural light. The design of the Sydney showroom reflects this, with a colour palette inspired by art and design families connected to the local area – the likes of John Olsen and his daughter Louise, co-founder of Dinosaur Designs, and Brett Whiteley. This is perhaps most noticeable in the warm pink of the central stairway. In plan, the stairs’ sweeping curves describe a naïve heart-shape; in practice, its colour and warmth, and its organic, sculptural form, entice visitors to explore all three levels of the showroom.
The design of fittings, the generous use of natural timber and stone, and the merchandising of product to create domestic “rooms” within the larger space, create the impression of walking through a beautiful Sydney home. For retail customers, there is a sense of aspiration in this, but aspiration that is within reach. And it provides a context where they can more easily visualise Jardan’s products in their own homes. It also creates natural-feeling locations for interactions between customers and the sales team. They might sit with each other on a sofa to look through fabric swatches, for example, or perch at the long kitchen island bench with a freshly brewed espresso to sign a contract.
We know that larger furniture purchases typically come after multiple visits to a showroom, so we designed a space to support this – one that invites the crucial first visit and then compels those customers to return. At the same time, we gave Jardan an inspiring new home that proudly presents their brand and products to Sydney.
Jardan’s relocation of their Sydney operations, from Rosebery to Oxford Street, provided an opportunity to attract a new retail customer base while maintaining a strong offer to architects and designers. Taking our cue from the easy-going beauty central to the brand’s identity, we designed a showroom that feels less like a gallery and more like a home.
Jardan’s sales data reveals the different product and design preferences between their Sydney and Melbourne customers, supporting what we intuitively understand about the two cities. Particularly Sydney’s greater openness to bright colour, and the influence of its wonderful natural light. The design of the Sydney showroom reflects this, with a colour palette inspired by art and design families connected to the local area – the likes of John Olsen and his daughter Louise, co-founder of Dinosaur Designs, and Brett Whiteley. This is perhaps most noticeable in the warm pink of the central stairway. In plan, the stairs’ sweeping curves describe a naïve heart-shape; in practice, its colour and warmth, and its organic, sculptural form, entice visitors to explore all three levels of the showroom.
The design of fittings, the generous use of natural timber and stone, and the merchandising of product to create domestic “rooms” within the larger space, create the impression of walking through a beautiful Sydney home. For retail customers, there is a sense of aspiration in this, but aspiration that is within reach. And it provides a context where they can more easily visualise Jardan’s products in their own homes. It also creates natural-feeling locations for interactions between customers and the sales team. They might sit with each other on a sofa to look through fabric swatches, for example, or perch at the long kitchen island bench with a freshly brewed espresso to sign a contract.
We know that larger furniture purchases typically come after multiple visits to a showroom, so we designed a space to support this – one that invites the crucial first visit and then compels those customers to return. At the same time, we gave Jardan an inspiring new home that proudly presents their brand and products to Sydney.
Jardan’s relocation of their Sydney operations, from Rosebery to Oxford Street, provided an opportunity to attract a new retail customer base while maintaining a strong offer to architects and designers. Taking our cue from the easy-going beauty central to the brand’s identity, we designed a showroom that feels less like a gallery and more like a home.
Jardan’s sales data reveals the different product and design preferences between their Sydney and Melbourne customers, supporting what we intuitively understand about the two cities. Particularly Sydney’s greater openness to bright colour, and the influence of its wonderful natural light. The design of the Sydney showroom reflects this, with a colour palette inspired by art and design families connected to the local area – the likes of John Olsen and his daughter Louise, co-founder of Dinosaur Designs, and Brett Whiteley. This is perhaps most noticeable in the warm pink of the central stairway. In plan, the stairs’ sweeping curves describe a naïve heart-shape; in practice, its colour and warmth, and its organic, sculptural form, entice visitors to explore all three levels of the showroom.
The design of fittings, the generous use of natural timber and stone, and the merchandising of product to create domestic “rooms” within the larger space, create the impression of walking through a beautiful Sydney home. For retail customers, there is a sense of aspiration in this, but aspiration that is within reach. And it provides a context where they can more easily visualise Jardan’s products in their own homes. It also creates natural-feeling locations for interactions between customers and the sales team. They might sit with each other on a sofa to look through fabric swatches, for example, or perch at the long kitchen island bench with a freshly brewed espresso to sign a contract.
We know that larger furniture purchases typically come after multiple visits to a showroom, so we designed a space to support this – one that invites the crucial first visit and then compels those customers to return. At the same time, we gave Jardan an inspiring new home that proudly presents their brand and products to Sydney.
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