ITC Campus

Intricately carved murals add the region’s rich artisanal culture to the project

The ITC Campus is a project located in Rajarhat, an upcoming suburb of Kolkata. Rajarhat is being developed to handle the pressures of high-density urbanisation. The campus has a mixed land-use brief with IT and corporate offices, hotel, convention centre and residential towers. Being conscious of the tradition of cultural pride and the philosophical inclination of the people of the region.

Morphogenesis aimed to create an identity for the entire project where buildings become the physical manifestation of the region’s rich artisanal culture. The thread that weaves the mixed-use development together is the culture of Bengal, as reflected in its literary heritage, music, fine arts, drama and cinema.

The urban space is used as a placemaking tool to host and celebrate the Bengali socio-cultural ethos, which is one of discourse, deliberation and communal festivity. Morphogenesis has involved a large crafts community and emerging artists from the Bengal tradition right from the process of conception to giving final shape, to fulfil the aim of bringing back craft to the public realm and address migrant labour issues in the post-pandemic world.

PROJECT DATA

Project Name
ITC Campus

Location
Rajarhat, Kolkata

Status
Under construction

Client/Owner
ITC

Built-up Area
Total BUA: 246,000 square metres
Commercial development: 119,000 square metres

Site area
17 acres

Consultants
Structure: Sterling Engineering Consultancy Services Pvt. Ltd
MEP; HVAC; Plumbing; Electrical; Fire Fighting;
Green consultant: AECOM
Lighting: Design Matrix
Hospitality: HPG Consulting
Traffic: Traffic & Transportation Engineering Consultants
Quantity surveyor: IM Cost Management
Security: Mahindra SSG
PMC: ITC (Client)
Façade: Meinhardt Façade Technology
Sustainability; Landscape Design; Interior design; Master Planning: Morphogenesis

Client/Owner
ITC

Contractor
Piling Geo Piling Solutions