About Alex Choi Design & Partners Ltd

Our Design Philosophy & Methodology Found by Alex Choi in 1997, ACD (formerly known as ALEXCHOI design & Partners) is a multifaceted design union dedicated to integrated disciplines of interior design and has developed as one of the most innovative interior design companies in Asia. ACD is being recognized for the works in interior design of 5 main sectors: retail, bank, cinema, F&B and clubhouse. In over a decade of its existence, ACD has worked with various renowned developers in Hong Kong & China, acquiring a high level of expertise in coping with different circumstances when applying the design. It provides design solutions applicable to whether it is scale, time or landlord driven project types. A much more than satisfactory result has always been presented to the client. The prestigious clients include Sun Hung Kai Properties, Cheung Kong Holdings, Hang Seng Bank Hong Kong, Hysan Group, ifc Hong Kong and Broadway Cinemas. It is also proud to announce some ideas conceived by the designers have finally received accolade at reputable international awards, including Interior Design - Best of Year Awards, HKDA Global Design Awards and Asia Pacific Interior Design Awards. The office, F&B and cinemas designs of ACD has been undoubtedly praised by the evidence from the awards. ACD also has the flair in retail designs telling by the remarkable number of retail shop designs at ifc Hong Kong - a highly demanded high end shopping mall with sophisticated taste. ACD always finds its way to craft its projects extraordinary, edgy and state of art, but striking the balance of viability at the same time. Embodying the equilibrium among creativity, practicality and commercial value is its best strength and also the core of its practice. ACD succeeds in the competitive market by its unique character. It is expecting more to come of ACD in the future, as a jointed creative force; a collaboration of designers where they can freely work and co-operate with each other, ideas are being shared and developed from different perspectives and skills. ACD also represents as a brand, a new hallmark of our high standard creative work.