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JUMGO CREATIVE × BENMOO | Chǐ Foot: Form Inspires Function An Experience in Public Installations

BEN MOO, a local brand specializing in traditional custom woodworking in Chengdu, has been dedicated to customizing wood production for over thirty years. From its humble beginnings, it has evolved into a company with a comprehensive wood product line, never compromising on quality or respect for users. The creation of the "Chǐ (foot)" installation originated from a chance conversation between Holy He, founder of JUMGO Creative Design, and the director of BEN MOO. The director mentioned an unused outdoor space next to her current exhibition hall and envisioned a unique place for experience in the hope of creating a window display effect.

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