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Bose > Updates > The Bose Professional Solution with H & M
The Bose Professional Solution with H & M
11 Nov 2019 by Bose
ABOUT THE PROJECT
After 52 years in Norway, the Swedish fashion
company H&M opened one of their biggest and most modern flagship stores
worldwide in November 2018. Located on historic Karl Johans gate street in the
middle of Oslo, this five-floor clothing store is 4500- 5000 square meters and
includes men’s, women’s, and children’s clothes, and a separate area for
H&M Home interior products.
THE BOSE PROFESSIONAL SOLUTION
Bose Pro partner AVC installed Bose loudspeakers to
provide sound for all five floors of the building. The installation on the
first floor includes a combination of FreeSpace DS 100F and DS 16F loudspeakers
and EdgeMax loudspeakers throughout the clothing areas. And to complement the
industrial aesthetic of the H&M Home section, AVC installed a
custom-painted, surface-mounted FreeSpace DS 100SE loudspeaker.
PARTNER: AVC
Located in Oslo, Norway, AVC designs and
installs audio and visual solutions for a wide range of applications. Their
team of system designers, programmers, and technicians have over 15 years of
experience in guiding clients from initial drawings and technical documentation
to installation and operation of systems tailored to meet their specific needs.
“We made this H&M installation together with
entrepreneur Eda Electrodata Romerike, and this is the first installation we’ve
done using Bose EdgeMax. I must say that it works impressively well in this
type of installation as the EdgeMax’s are able to cover the open areas in the
middle of the store where there’s no ceiling due to the escalators. For H&M
it was important to have a flexible sound system that could be divided in to
zones and to keep the symmetry and aesthetics top of in mind, to make sure that
the loudspeakers harmonized well with the rest of the store. I think that with
this combination of products we were able to meet those requests in a very good
way.”
— Rune Hennie, AVC
Bose
USA
Building experiences togetherPro audio is about creating incredible experiences — from an unforgettable live music event to a clear conference call that gets the whole team on the same page. Those exceptional experiences don’t just happen. They need to be built, one piece at a time. That’s why we’re here.Innovation begins with explorationBose is a problem-solving company. It’s been that way since the beginning. When our founder, Dr. Amar Bose, bought a premium stereo that produced less-than-premium sound, he started researching, and he founded the company to keep researching. And we’ve never stopped. Dr. Bose believed exploration is its own reward, a gift in itself, and his story shows just how powerful that belief turned out to be.The pro priorityWhen people in the pro audio industry began coming to Bose with different, more complex problems — complicated acoustic challenges; the need for more and different connectivity; sophisticated signal processing concerns — we didn’t create a new product. We created an entire new division dedicated to solving pro audio problems: Bose Professional.That was more than 40 years ago.In the pro audio industry, collaboration brings a huge advantage — because our customers are experts. System designers, integrators, installers, sound engineers, musicians. They know sound. And they continually help us make better products.Your success is our successBose Professional serves many different markets, delivering great sound in venues all around the world — performing arts centers, theaters, places of worship, stadiums, restaurants, schools, retail stores, hotels, and corporate buildings.We know that our pro audio customers depend on us in a unique way. This is your business, your reputation, your livelihood — not just an amp, not just a loudspeaker. So, when you buy a Bose Professional product, you get the full weight of the global Bose Professional team behind you — our time, support, and attention. We see every purchase as the beginning of a partnership. “We can call them with ideas or questions or problems, and they will listen and help us find real-world solutions.”Ken DickensheetsPrincipal Consultant, Dickensheets Design Associates
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