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Our story began in 1999 when our President and CEO, Edwin Pimentel, started distributing lighting products from a small garage in Caloocan. A year later, our first concept store was built. From there, ilaw atbp. quickly grew to become one of the leading lighting retailers in the Philippines.
Throughout the years, ilaw atbp has expanded its clientele, providing both small- and large-scale lighting solutions for homes, offices, restaurants, hotels, malls, and other commercial spaces .
As we enter a new decade, we continue to expand and reach more customers across the country. With 18 branches and counting, we also aim to create opportunities for local entrepreneurs through various franchising packages.
We remain steadfast in our commitment to be the go-to electrical and lighting shop in the country — from offering an extensive range of products, to providing remarkable custom lighting solutions, to opening more stores in key strategic locations, we constantly look for ways to create stunning and inspiring lighting experiences for more and more Filipinos.
MISSION
To discover, develop, and deliver innovative solutions and systems that light up spaces for Filipinos to live and thrive.
VISION
To become the Philippines most customer-centric company where customers can find any lighting product and service they would need for their personal and business spaces.
Alera Architect