The cooperation between CAA and BCC Group, a leading enterprise in the medical beauty industry, dates back to ten years ago. Based on the design concept of creating "natural vitality", CAA built the first clinic for Joan brand. Now with ten years after, CAA was invited again for its brand upgrading. The project is located in Lido, an international community landmark in Beijing. With a building area of about 1200 sqms, it is divided into two floors, mainly composed of public services and a full-discipline medical beauty treatment spaces.
Today, the medical beauty market in China has reached the fastest growth rate in the world. Under the situation of rapid development of the industry, there has been a mixed and even chaotic development situation. CAA architects intends to redefine the industry standards of the medical beauty field by Joan Clinic’s design, and reshape people's recognition that the medical beauty industry should respect life, pursue nature and advocate art.
The project continues the concept of CAA interior project, showing people's eternal pursuit of "body beauty" in a dynamic and vital space. The overall space is developed around the design language of organic, digital and Oriental freehand style.
The entrance facade is like the skin of a living body, growing with layers of rhythmic and breathing "gills". Soft light and shadow pass through, during opening and closing, the boundary of interior and exterior is broken, and the entrance evolves into a "container" to attract people. The lobby space with a sense of ceremony unfolds along a central axis. There is a contemporary artwork with an image like traditional Chinese ink painting composed by geometric pattern stone in the visual end. Looking inward from the center, it is transformed from two-dimensional to three-dimensional, like an interstellar space-time tunnel. The "bamboo shadow" screen in the VIP space is used as the medium of space transformation, which conveys the implicit and obscure Oriental artistic conception between half-exposed and half-hidden.
This is an organically grown digital freehand space experience. CAAsuperimposes futurism on abstract oriental humanistic context, completes adaptive and flexible design for the medical beauty industry, and defines the brand from the dimension of space to a new height.
The cooperation between CAA and BCC Group, a leading enterprise in the medical beauty industry, dates back to ten years ago. Based on the design concept of creating "natural vitality", CAA built the first clinic for Joan brand. Now with ten years after, CAA was invited again for its brand upgrading. The project is located in Lido, an international community landmark in Beijing. With a building area of about 1200 sqms, it is divided into two floors, mainly composed of public services and a full-discipline medical beauty treatment spaces.
Today, the medical beauty market in China has reached the fastest growth rate in the world. Under the situation of rapid development of the industry, there has been a mixed and even chaotic development situation. CAA architects intends to redefine the industry standards of the medical beauty field by Joan Clinic’s design, and reshape people's recognition that the medical beauty industry should respect life, pursue nature and advocate art.
The project continues the concept of CAA interior project, showing people's eternal pursuit of "body beauty" in a dynamic and vital space. The overall space is developed around the design language of organic, digital and Oriental freehand style.
The entrance facade is like the skin of a living body, growing with layers of rhythmic and breathing "gills". Soft light and shadow pass through, during opening and closing, the boundary of interior and exterior is broken, and the entrance evolves into a "container" to attract people. The lobby space with a sense of ceremony unfolds along a central axis. There is a contemporary artwork with an image like traditional Chinese ink painting composed by geometric pattern stone in the visual end. Looking inward from the center, it is transformed from two-dimensional to three-dimensional, like an interstellar space-time tunnel. The "bamboo shadow" screen in the VIP space is used as the medium of space transformation, which conveys the implicit and obscure Oriental artistic conception between half-exposed and half-hidden.
This is an organically grown digital freehand space experience. CAAsuperimposes futurism on abstract oriental humanistic context, completes adaptive and flexible design for the medical beauty industry, and defines the brand from the dimension of space to a new height.
The cooperation between CAA and BCC Group, a leading enterprise in the medical beauty industry, dates back to ten years ago. Based on the design concept of creating "natural vitality", CAA built the first clinic for Joan brand. Now with ten years after, CAA was invited again for its brand upgrading. The project is located in Lido, an international community landmark in Beijing. With a building area of about 1200 sqms, it is divided into two floors, mainly composed of public services and a full-discipline medical beauty treatment spaces.
Today, the medical beauty market in China has reached the fastest growth rate in the world. Under the situation of rapid development of the industry, there has been a mixed and even chaotic development situation. CAA architects intends to redefine the industry standards of the medical beauty field by Joan Clinic’s design, and reshape people's recognition that the medical beauty industry should respect life, pursue nature and advocate art.
The project continues the concept of CAA interior project, showing people's eternal pursuit of "body beauty" in a dynamic and vital space. The overall space is developed around the design language of organic, digital and Oriental freehand style.
The entrance facade is like the skin of a living body, growing with layers of rhythmic and breathing "gills". Soft light and shadow pass through, during opening and closing, the boundary of interior and exterior is broken, and the entrance evolves into a "container" to attract people. The lobby space with a sense of ceremony unfolds along a central axis. There is a contemporary artwork with an image like traditional Chinese ink painting composed by geometric pattern stone in the visual end. Looking inward from the center, it is transformed from two-dimensional to three-dimensional, like an interstellar space-time tunnel. The "bamboo shadow" screen in the VIP space is used as the medium of space transformation, which conveys the implicit and obscure Oriental artistic conception between half-exposed and half-hidden.
This is an organically grown digital freehand space experience. CAAsuperimposes futurism on abstract oriental humanistic context, completes adaptive and flexible design for the medical beauty industry, and defines the brand from the dimension of space to a new height.
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