Bala’s Retail Popup

Bala’s new retail pop-up is a playground, actively connecting shoppers to the brand’s design-forward fitness products. The space invites visitors to work out amid scaled-up versions of Bala’s visually compelling products. These sculptural elements create nooks for testing, touching, and trying out in-person. Organized chromatically, distinct zones immerse visitors in the color space of the band, heightening the sense of place and identification with the brand. The tactile experience culminates in a lush, pink room with a furry carpet and velvet curtains.

This article originally appeared on ringo-studio.com