About Elevate

A LEGACY MADE TO LAST

Elevate is built on 40 years of history — proof that a commitment to the highest quality materials and trusted partnerships withstand the test of time. While our focus continues to be on smart, safe and sustainable solutions for our customers, there’s so much more on the horizon. We’re raising our sights and are ready to help you achieve whatever you can imagine — the sky’s the limit.

WATCH OUR STORY

Building onwards and upwards

Quality, innovation and reliability have kept us an industry leader for decades. And as we look towards tomorrow, it’s our highest priority to uphold the standards you’ve come to know. The people you trust with your most high-profile projects, our unique global expertise and guidance on how to move forward will always be the crux of who we are, and where we go.

Our products

Roofing

To fulfill all your roofing needs and specifications, we offer EPDM and TPO roofing membranes, as well as insulation and vapor barriers.

Lining

Our easy-to-install EPDM membranes can be used to waterproof decorative water

Wall & Floor

We offer easy to install, dependable, long-lasting and cost-effective waterproofing solutions for facades

Our History

• 1980 — Introduced our benchmark product, RubberGard™ EPDM, launching us into the commercial roofing industry. Our first RubberGard EPDM roof was installed and warranted.
• 1983 — Opened our first RubberGard EPDM manufacturing plant in Arkansas.
• 1986 — Launched and installed UltraPly™ TPO membranes and entered the thermoplastic roofing market.
• 1988 — Broadened our product offering with the acquisition of Teltex/ICM. Began manufacturing ISO 95+TM Polyiso insulation with six T.S. Industries plants incorporated into our portfolio.
• 1990 — The first European office is established in Brussels, Belgium. The first EPDM roofing membranes are installed in Asia.
• 1991 — Added 45-mil, polyester-reinforced RubberGard membrane to meet worldwide market demand for EPDM.
• 1993 — Introduced the QuicksSeam™ Tape System, revolutionizing our accessory product line.
• 1996 — Expanded our product line to include self-adhered base systems.
• 1999 — Introduced UltraPly TPO and opened our first TPO manufacturing plant in South Carolina.
• 2005 — Opening of our first Asian office in Beijing, China.
• 2006 — Attained a thermoplastic membrane manufacturing plant in Alabama and a product distribution center in Ohio.
• 2010 — The Eastern European Technical Center opens in Bratislava, Slovak Republic.
• 2012 — Built Global Technical Center in Indiana (US), representing a major investment in innovation and featuring capabilities for compounding and prototyping innovative new products.
• 2014 — Acquisition of EPDM producer Giscosa near Barcelona, Spain.
• 2015 — Developed SecureBond Technology that adheres across the entire roofing membrane, establishing the most powerful bond possible and saving time.
• 2019 — Opening of our PIR insulation factory in Heinsberg, Germany.
• 2021 — Firestone Building Products and Firestone join the Holcim Group.
• 2022 — Firestone roofing systems officially became Elevate, the premier commercial brand of the Holcim Building Envelope division portfolio. With this exciting transition, we continue our commitment to building a safe, innovative and sustainable future by investing heavily in R&D to help solve the challenges of tomorrow.

Relationships built to last

Our people and partnerships are the backbone of all we do. That’s why we invest in a highly trained sales network, committed to going above and beyond. Quality is the cornerstone of our comprehensive product lines that include industry-leading warranties. And that’s just the beginning.

A joint pursuit of excellence

Elevate is proud to be part of Holcim’s Building Envelope division, which includes some of the most respected and innovative brands in the building industry. With a presence in 81 countries and 2,000+ employees worldwide, Holcim brands are united behind a shared purpose to build progress for people and the planet.

Our commitment to Sustainability

Our solutions exceed requirements for sustainability. With a proactive focus on participation in LEED/BREEAM to solve collective challenges, our leading research and development facilities support a robust innovation pipeline. From a dedicated team of scientists and engineers focused on new, diverse roofing systems to every plant being ISO 9001 quality certified, we are steadfast in our dedication to supporting future generations with every build.

About Heng Boon Seng Construction Private Limited (HBSC)

Heng Boon Seng Construction Private Limited (HBSC) is a full service Roofing & Waterproofing solution provider for the Building and Construction Industries since 1968.

Our professional experience spans decades in design, application, evaluation, specification, refurbishment, construction and project management. Our excellence quality of services and working relationship with established contractors, architects, consultants and building owners, has enabled to be the leading Roofing and Waterproofing contractor in Singapore.