Luxury appliance brand Fisher & Paykel opens new Singapore showroom

Fisher & Paykel is proud to announce the opening of its new luxury showroom in Singapore, a visual showcase of the premium styling that is synonymous with the global appliance brand.

Located on the CBD fringe across the river from the National Stadium and near the iconic Marina Bay Sands Hotel, the 210m2 showroom provides local designers, developers, architects and customers a bespoke space to experience the brand, design principles and appliance solutions first hand.

Featuring full suites of cooking appliances across two of Fisher & Paykel’s signature design styles – Minimal and Contemporary – the space celebrates modern, refined aesthetics and brings to life the concept of the Social Kitchen as the heart of the home.

Fisher & Paykel Singapore General Manager, Mark Celik-Alvis says the showroom is a major milestone for the brand in the local market.

“The new showroom is a representation of the direction that Fisher & Paykel is taking both in Singapore and around the world within the luxury appliance segment. It is a true expression of our brand and our culture – from the appliances we display, the materiality of our built-in kitchens, to the experience within the space itself,” he says.

“The showroom will become a place where designers, architects and end users alike can get a full product experience and collaborate with us to find the right appliance suite that complements their vision and allows for true freedom in the design process.”

The showroom features four distinct kitchen settings showcasing a variety of design configurations focused both on product style and home setting. Each kitchen illustrates the design potential of a Fisher & Paykel product style and commitment to design freedom. They also show how products can be combined to create solutions that meet a user’s specific needs.

“Our two style kitchens represent the purest expression of both the Minimal and Contemporary styles, matching full suites of products across our cooking and refrigeration portfolios in built-in and integrated kitchens. This is unique for Fisher & Paykel in Singapore and will help our partners and customers envision how the styles come to life in a kitchen fully furnished with our flagship appliances,” says Celik-Alvis.

Situated in the centre of the showroom are kitchen configurations which provide modern design solutions for open-plan apartment living and the modern scullery.

The Apartment Kitchen & Laundry demonstrates a compact layout without compromise. Using integrated and modular appliances behind beautiful kitchen panelling, it is a highly functional space that places the kitchen at the heart of the home within an open-plan luxury apartment setting.

Opposite the Apartment Kitchen, the Scullery brings to life a working space with a focus on function; an area for food preparation and cleaning that provides a sophisticated complement to the main kitchen in many of Singapore’s premium homes.

The showroom incorporates and speaks to Fisher & Paykel’s Social Kitchen philosophy, with the kitchen at the heart of the home as a place to come together to share and connect, converse, cook and eat together.

A blended, dual-purpose area within the showroom will bring guests together around the large Social Kitchen table to enjoy cuisine from its back-of-house chefs and service team, allowing the space to be used for events and cooking demonstrations.

This area also provides a functional working space for architects and designers, and those customers visiting with a particular design vision in mind. This open-plan Plan & Choose space is equipped with materials, product and specification resources, and case studies to provide inspiration and help our partners make considered choices.

The Fisher & Paykel showroom is open and available to visit by appointment only. For enquiries or to schedule a visit please email [email protected] or call +65 65470100 to make an appointment.

ends

About Minimal style

The Minimal style celebrates a singular aesthetic that allows appliances to blend seamlessly into the kitchen, drawing on subtle textural and tonal contrasts for a sense of refinement and design clarity. The style is defined by a single colour palette, intentionally eschewing stark contrasts to create a pure and purposeful look.

Because cooking appliances cannot be truly hidden behind cabinetry, the Minimal style is designed to be the perfect complement to a suite of Integrated style appliances.

While the eye registers appliances with contrasting tones as individual elements, the Minimal style’s singular colour treatment uses similar tones to frame and complement one another, allowing appliances to visually sit back and let other kitchen design elements lead.

Minimal style appliances incorporate subtle differences in material textures and tone to add a level of delicate detail resolution upon closer inspection. This restrained treatment is tastefully understated, bringing depth and layering of visual interest while maintaining the simplicity of the style.

About Contemporary style

Representing a timeless, enduring aesthetic, Contemporary appliances feature the clean lines, bold yet complementary tonal contrasts, and signature design features that have become a hallmark of the style.

The Contemporary style draws on both modern and traditional design cues to create a sleek and refined look that is not defined by any single era or vintage. It celebrates simplicity and purity and is intended to be paired and combined to extend common design elements across the kitchen for a beautifully considered look.

Deeply articulated by perfectly balanced proportions, beautiful materiality and craftsmanship-level quality, Contemporary style appliances are designed to match.

Panel ready appliances can be easily converted to the Contemporary style by choosing to pair with Stainless steel doors and signature handles.

About Fisher & Paykel

Fisher & Paykel has been designing products in Aotearoa New Zealand since 1934, and has grown into a global company with products sold in more than 50 countries around the world. Our design heritage is founded on a pioneering spirit and a culture of curiosity. We’ve built our legacy with a future focus that still stays true to the fundamentals of sustainable design. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human needs.

Our ongoing research and development is backed by a culture of open innovation, collaboration and curiosity – one that seeks to uncover insights and ideas that connect with our customers and respect our planet. The idea of the Social Kitchen underpins our design philosophy in developing flexible appliances that can be distributed throughout the kitchen and tailored to individual lifestyle and needs.