Geberit Unveils First Flagship Showroom in Singapore, Showcasing Swiss Excellence

Geberit, a European leader in the field of sanitary products, officially opened its first flagship showroom in Southeast Asia (SEA) at Marina Square, Singapore, on Friday, 29 September 2023, at an event graced by Ambassador Frank Grütter of the Embassy of Switzerland in Singapore, among other esteemed luminaries.  

The Marina Square showroom spans 140 square metres, offering visitors the ultimate Geberit brand experience. It marks a significant milestone in Geberit’s journey, being the first in SEA to showcase Geberit’s full spectrum of revolutionary sanitary products. Geberit's decision to establish its showroom in a bustling shopping centre reflects its commitment to engaging retail customers and industry professionals.  

Geberit, a longstanding industry pioneer, has redefined the entire water path from cistern to water closet (WC) and drainage pipe over decades. The showroom's innovative concept revolves around presenting Geberit's dual product arms – the technology behind the wall and the products in front of the wall – creating a harmonious bathroom experience that seamlessly combines efficient water management with visually appealing bathroom décor.  

Visitors can witness live demonstrations of Geberit's cutting-edge technologies, including:  

• The full range of behind-the-wall and in-front-of-the-wall cisterns
• Geberit ONE bathroom series, available exclusively at the Marina Square showroom
• Geberit Xeno2, Acanto, iCon and Smyle bathroom series range
• Geberit AquaClean shower toilet range
• Geberit VariForm washbasins range
• Geberit Sigma concealed cisterns and actuator plates range, including the Sigma70 actuator plate introduced in June 2023
• The upcoming Geberit Omega concealed cistern for low-height applications
• Geberit SuperTube, a groundbreaking building drainage solution

Geberit’s product range caters to diverse customer segments, from discerning retail consumers to building and construction industry professionals. These products seamlessly blend elegant design with functionality, offering user-friendly installation and maintenance. Geberit’s offerings include space-saving solutions and comfort-enhancing technologies that elevate the user experience.  

The showroom is thoughtfully divided into four zones:  

1. An impressive entrance wall showcases Geberit’s Swiss Excellence.
2. The Inspiration Zone features a bathroom setup with Geberit's bathroom products, including sinks and mirrors.
3. The Technology Zone offers a glimpse of Geberit's advanced technology with live demonstrations of its superior flushing systems.
4. The Academy offers a dedicated space for staff and customers to discuss and find practical solutions. 

Singapore’s reputation as an innovation hub made it the ideal location for Geberit’s flagship showroom. In a strategic partnership, Econflo Systems, a family business turned corporate entity specialised in supplying large private residential and government projects in Singapore, joins forces with Geberit as its local partner. The partnership leverages Econflo’s extensive expertise in the retail segment and Geberit’s strong reputation to enhance awareness and desirability for Geberit’s products.  

Interior designer Henry Yew led the showroom’s design, seamlessly incorporating Geberit's brand identity and values into a minimalist interior that perfectly embodies the concept of "Design Meets Function."  

Geberit's unwavering commitment to quality, reliability, sustainability, and innovation shines through every facet of this extraordinary showroom.

For more information about Geberit and its products, please visit the official website at https://www.geberit.com.sg/.

About Geberit

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics. The production network encompasses 26 production facilities, of which four are located overseas. The Group is headquartered in Rapperswil-Jona, Switzerland. With around 12,000 employees in approximately 50 countries, Geberit generated net sales of CHF 3.4 billion in 2022. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.

Media Contact

Elaine Naveen

Head of Marketing & Product Management

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