About RICE

RICE prides ourselves as a trusted partner in architectural material solutions. With a firm commitment to our values of Reputation, Initiative, Communication and Enthusiasm, we are committed to deliver the best for the building and architecture industry.

Our name is inspired by what rice symbolises in Asian culture. A bowl of rice is almost ubiquitous at every Asian meal, just like how it is essential to complete a space with quality materials.

The stylised oval of our logo takes after the graceful curve of a grain of rice, and its design represents unity. The RICE family has been blessed with a very committed team, made up of service-orientated staff who possess strong capabilities to perform not just as independent individuals, but in teamwork with fellow colleagues as well.

RICE first pioneered the concept of container architecture when we opened our first showroom in Kallang Distripark. The 1,345sqft space was a unique tile shopping experience with fifteen stylish bathrooms to showcase applications that presented stylish design and living concepts.

In 2005, we moved into the nostalgic Tiong Bahru estate and set up home in a cosy and charming pre-war building, which we referred to as our archiculture showroom. The place was transformed into a series of living spaces (kitchen, bedroom suites and bathrooms) to express innovative tile applications.