The people at APB(S) were mostly Millenials and Generation Z hence a trendy, dynamic ambience was required albeit with an unmistakable Tiger beer brand feel. The CEO also wanted an element of fun – so we created a slide using the brewery pipes to maintain relevance. We are a pioneer practitioner of Activity-Based Workspace (ABW) design and this project was developed along the ABW lines, resulting in space saving and operational cost savings.
The people at APB(S) were mostly Millenials and Generation Z hence a trendy, dynamic ambience was required albeit with an unmistakable Tiger beer brand feel. The CEO also wanted an element of fun – so we created a slide using the brewery pipes to maintain relevance. We are a pioneer practitioner of Activity-Based Workspace (ABW) design and this project was developed along the ABW lines, resulting in space saving and operational cost savings.
The people at APB(S) were mostly Millenials and Generation Z hence a trendy, dynamic ambience was required albeit with an unmistakable Tiger beer brand feel. The CEO also wanted an element of fun – so we created a slide using the brewery pipes to maintain relevance. We are a pioneer practitioner of Activity-Based Workspace (ABW) design and this project was developed along the ABW lines, resulting in space saving and operational cost savings.
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