About Ashford Formula

THE COMPANY: A Foundation of Integrity and Leadership

Like many other construction based companies, Curecrete Distribution experienced some decline in sales during the recession. However, the company has shown positive sales growth every year since 2009, and for the last six years, it has experienced record-setting growth. At times, there are definitely growing pains, especially when there are more needs than there are people to fill them.

Jerry Jones sets the tone for a positive workplace culture. He is known for his kindness, honesty, and generosity. He has carefully selected employees whom he believes to be hardworking people of integrity. Jerry fosters a family environment at work, and his positive attitude has affected the entire company.

“With the recession, the construction industry was hit really hard, and because of the family culture, nobody here lost a job, and nobody had to take a pay cut. We all had to tighten our belts a little bit, but you don’t layoff family,” says Scott. There is very little turnover in the company. The average employee has been here between fifteen to twenty years.

Curecrete has won significant awards over the years at the World of Concrete annual construction industry trade show. It was awarded the most innovative product of the year in its category for its unique joint filler product, its specialized concrete cleaner, and its clarity enhancer. Colored joint filler is readily available in the market, but Curecrete’s CreteFill product line allows customers to order the color separately and add it to the filler on the job site. CreteClean Plus comes in bulk and single dosing options which allow customers to combine convenience and unmatched cleaning and conditioning of their concrete surfaces. KickStart clarity enhancer speeds up the grinding and polishing process while it simultaneously delivers a better floor than traditional grinding and polishing methods. “Whenever we come out with a product, it seems to always be very well received, and we have a good reputation in the industry. I think we are the benchmark for best practice, especially when it comes to densification,” says Scott.

Curecrete stands proudly behind its products. It has a twenty-year warranty on its floors which increases to a lifetime warranty if the specialized cleaner is used. Most of its competition offers a two- to five-year warranty or no warranty at all.

“We try to act with integrity in all that we do and try to treat people fairly. We have a policy of being strictly honest, which sometimes means that we miss opportunities, but we certainly always come out with integrity,” says Scott.

Part of its mission to operate with integrity is reflected in its attempts to be as green as possible during manufacturing. Densified concrete is one of the most environmentally-sustainable floor options. Since its results are permanent, there is no need to reapply. Both Ashford Formula and RetroPlate may be applied to new or existing concrete.

In the future, Curecrete plans to continue improving its products and processes to benefit the customer as well as the contractor performing the work. “What is most important to me is the way that we treat other people, that we provide a good product and that people get the very best value for the money that they are spending,” says Scott. At its heart, Curecrete is a pioneering organization that shows no signs of slowing down. Make sure to watch out for more innovative and customer-driven solutions from a company that has truly set the standard for the concrete floor densification industry.