About Nucraft

At Nucraft, we believe in beautiful connections. With interior trends. With industrial design leaders. Between craftsmanship and technology. All with the ultimate goal of helping people make connections with each other.

Founded in Grand Rapids, Michigan, in 1945 by George W. Schad, Nucraft’s early days were built upon an idea to craft solid walnut Chippendale office accessories, such as coat racks, letter trays, and wastepaper baskets. These served as a complement to elegant office desks from manufacturers such as Stow Davis.

In the 1960s and 1970s George’s son, George Jr., led the company and expanded into occasional tables, bookcases and desks. The company’s growth rates were consistent, driven largely by US government clients.

Tim Schad joined his father, George Jr., in business in 1979 and made the strategic decision to expand aggressively into a complete set of products that could completely furnish the rapidly growing category of conference rooms, combined with a strong capability of producing custom solutions. This resulted in strong growth and business success.

During the 21st century, Bob Bockheim set into motion a new path of design excellence. Recognizing that interior designers and contract dealers were driving more of the decisions, Bob engaged top industrial design talent to help expand the product line and incorporate advanced technology solutions. Included in that was a decision to create premium casegoods and private office solutions.

In 2014, the Schad brothers of Matt and Brandon assumed leadership roles in the company. Recognizing a need to build upon the exceptional foundation of those before them, they are driving Nucraft to remain a leader in meeting space furniture and private office solutions.