About simplehuman

Day to Day Life Has Room for Improvement

That was our basic thinking when we founded simplehuman in 2000. Our mission is to bring high-performance innovation to basic but essential tasks in our daily routine.

We call our products tools for efficient living.

high performance in the everyday

We bring performance-driven innovation to the everyday routine. Through new technologies, meticulous engineering and an obsession for improvement, we find new and better ways to achieve basic but important daily tasks.

performance-driven innovation

We apply the latest innovations in technology and materials to achieve new levels of performance. And we are never satisfied, constantly improving, refining and reinventing.

We Are Minimalists

The core of any tool is its function. We strip away the unnecessary for a simpler, more intuitive and satisfying experience. We refine our products until we arrive at a minimal form that perfectly complements its function.

Obsessive About Quality

We are meticulous about every material and every fit-and-finish detail. We put our product through rigorous testing to make sure it will look and perform like new through years of daily use.